The Expansion Of Chinese Clothing Brands In The German Market

< p > China, though being the second largest manufacturing market in the world, lacks a href= "//www.sjfzxm.com/news/index_cj.asp" brand "/a", which can be remembered in foreign consumer cognition.

< /p >

In a survey of German people, P shows that because Germany is China's largest trading partner in the European market, they can identify Chinese brands from quality.

< /p >

< p > the survey conducted by the German marketing and strategy consulting firms shows that 17 of the 1000 people can recall a Chinese brand.

< /p >

< p > the survey also found that 32% of German customers ignored Chinese brand products because of their poor quality.

< /p >

< p > < < a href= > //www.sjfzxm.com/news/index_p.asp > > China > /a > the brand still has a lot of work to do. It needs more efforts in the brand's perception and acceptance and the sustainable development of quality. Brand recognition and quality are very important for the European Union and the German market. Cologne recommends Niklas Schaffmeister, the managing partner of Globone.

"They also lack a way to clear their brands in a complex European market."

< /p >

In 2009, China surpassed Germany to become the world's largest exporter. In 2010, China's trade volume reached nearly 3 trillion dollars.

As the two largest exporters of trade, trade between Germany and China has also increased significantly in the past twenty years.

< /p >

< p > according to the report, the vast majority of < a href= "//www.sjfzxm.com/news/index_p.asp" > Germany < /a > people still do not trust Chinese brands, and regard China as a great competitor of German business activities.

< /p >