To Build National Brand Image Requires Multiple Brand Support.

At the two session of the twelve National People's Congress, Premier Li Keqiang pointed out that in 2014, there were still unstable and uncertain factors in the recovery of world economy. The government will promote export upgrading and balanced trade development from a strategic perspective, guide the transformation and upgrading of processing trade, support enterprises to build their own brands and international marketing networks, develop service trade and service outsourcing, and enhance the status of Chinese manufacturing in the international division of labor.

Reviewing the beginning of reform and opening up, in the 90s of the first century, most of the Chinese made products for the world were daily necessities. clothing Clothes & Accessories Small household appliances and so on, with low technology content and relying on cheap labor to win competition. However, with capital investment and technological innovation, the image of China made in the world consumer's mind has changed quietly.

Runstra, a young accountant at a Vietnamese restaurant, told Xinhua in an interview with Xinhua News Agency: "in my parents' age, Chinese products were very popular. My family had many daily products made in China. In recent years, Chinese brands have become popular in Vietnam, and I am willing to try better quality Chinese products." John Wade, a Swedish university student, also said that the credibility of Chinese products is improving in Sweden. He is optimistic about China's manufacturing. I believe that with the further development of China, we will have the ability to create better products.

High quality Chinese manufacturing is inseparable from technological innovation, and innovation is the driving force for economic restructuring and optimization. In his report on the work of the government, Premier Li Keqiang said that we should put innovation in the core position of the overall development of the country, promote closer integration of science and technology with economic and social development, and promote the upgrading of Chinese industry to the global value chain.

At present, the focus of manufacturing in China has gradually shifted to the field of independent innovation, and national policies have also protected technological innovation. The government's work report put forward to speed up the reform of the scientific and technological system and improve the public. Science and Technology Service The platform, improving the implementation mechanism of major science and technology projects, encouraging scientific research personnel to start businesses, increasing the protection and utilization of intellectual property rights, and thoroughly implementing the talent development plan.

It is worth mentioning that last year China's electronic application software (APP) revenue rose to the top five in the world. Taboada, executive director of the Argentina China production and business association, pointed out specifically that China's ultra high mobile phone penetration rate is giving birth to a competitive application market and mobile business opportunities, such as WeChat. Now many Argentines have started using WeChat from China.

"Our past perception of Chinese made products is cheap and mass production, but the innovation of China's information technology industry has changed these impressions. Chinese enterprises have the potential to develop into the world's leading companies in information technology and new media platforms," said Li Guanfang, director of digital strategy at China newspaper holdings, Singapore newspaper holdings.

FPT, a Vietnamese telecommunications company, also believes that China is now an information. technology Great powers have developed many APP, and Chinese IT enterprises occupy a high position in the international market.

In addition, the government has also encouraged the export of large sets of equipment such as communications, railways and power stations to make Chinese made large equipment world-renowned. Dobers, Vice Minister of communications of Czech, said that Czech intends to build high-speed rail projects. They consider allowing Chinese companies to participate in the construction of high-speed rail projects. In addition, the Ministry of communications of Czech is concerned about the possibility of cooperation with China in the field of satellite positioning and space. "We know that China has the technology and potential in this area," he said.

Industrial upgrading requires decision-makers to have an open mind, strengthen cooperation with the world and conduct global procurement. China Eastern International Group Shanghai Rong Heng International Trade Co., Ltd. is optimistic about Bangladesh's labor cost advantage, and produces underwear in Bangladesh investment company. Deng Weiwen, executive general manager of the company, said that they plan to establish a global procurement system to search and obtain the right raw materials around the world, and continue to invest in production technology research and development and equipment, so as to maintain the leading production technology and production capacity.

However, we should also be soberly aware that building a brand image of China's manufacturing industry can not be supported by several brands, nor is it possible to achieve overnight success. Jens Peter Otto, head of China Business Department of PWC German company, pointed out that only when thousands of Chinese enterprises fulfill their high quality commitments over a long period of time can Chinese manufacturing become synonymous with high quality.

China's industrial upgrading and sustainable growth are also good for the world economy. Steven Barnett, director of the Asia Pacific Division of the International Monetary Fund, once said that China is the biggest contributor to global consumption and demand. With economic development, China will move towards a higher level of the global industrial chain, which will make an important contribution to global economic growth.