Fast Fashion Brands Enter Small And Medium-Sized Cities

"Go Uniqlo H&M went shopping, then went to Starbucks to sigh cup of coffee. In the past, for Shunde residents, this consumption mode could only be realized in big cities such as Hong Kong, Macau, Guangzhou and Shenzhen, and now it is not unusual in Shunde.

Reporters found that the "fast fashion" brand characterized by warehousing sales is being built up in Shunde. Like the popular fashion brand UNIQLO, there was only one new city in the past. Last month, Ronggui's Tian You city and Lecong Tian You Cheng also opened a new store. Hot wind, which is popular with young people, can also find its "Fang Ying" in the new city and the Yong Wang shopping center respectively. What is the market prospect and the current situation? Reporters interviewed with questions.

　　 Shunde It's "fast fashion".

Favorite hot cities

It is understood that in recent years, many " Fast fashion "Brand will shift strategic objectives to the Chinese market, and the two or three tier cities will become the main development areas of these brands. "Consumers in the two or three tier cities generally have certain purchasing power, and the impact of other brands is not great. Rapid entry can quickly take root in the local market. Shunde native did not have these brands, and the public's consumption power is not weak, "insiders said in an interview with reporters.

The reporter also visited New City Shopping Plaza, Ronggui Tian You city and Lecong Tian You city. The managers in the mall told reporters that shopping malls introduced these merchants, on the one hand, to improve the overall fashion effect of the market, on the other hand, the most direct, is not less popular. At present, there are quite a lot of large shopping malls in various streets and towns in Shunde, and the reporters also know that many shopping malls have the need for transformation and upgrading, and whether there are more "fast fashion" brands stationed in Shunde, which is worth the expectation of consumers.

　　 Buyers are mostly young.

Middle income group

The "fast fashion" brand has been well received by many people in Shunde. Netizens @ Xiaolin said: "these brands can be settled in Shunde, so we don't need to go to such a long distance to go shopping." In addition, during the visit, the reporter saw in the newly opened Lecong Fortune City UNIQLO store, Mr. Zhang, a local citizen in Lecong, was picking clothes in the shop. "I am a loyal fan of fast fashion brand. I have to run to Chancheng or Guangzhou to buy it now, and I will not use it now," Mr. Zhang said.

Reporters at the H&M store in new town of Daliang saw that the latest spring dress was being launched this year. As a result of the weekend, many young people lined up in the fitting room. "You don't need a very high price to buy clothes that are suitable for work, but the price is still acceptable," says Xiao Liu, a waiting citizen.

The reporter investigated many "fast fashion" brand stores in Shunde. The prices of these brands range from tens to two hundred or three hundred yuan, and they are fashionable and bright. They are deeply loved by working people. "Most of the customers who go to the store are in the middle or upper level, and the price is relatively moderate, so that they can improve their shopping mood," the salesperson of Ronggui Providence store told reporters.