Parkson WAL-MART Is Out Of Fashion. The Traditional Retail Industry Is Facing An Awkward Situation.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Baisheng department store < /a > exit in Ji'nan, WAL-MART Chongqing store and Hangzhou store have closed down. Recently, the survival crisis of traditional retail industry has attracted attention again.

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< p > according to the statistics of the China National Business Information Center, the retail sales of key large retail businesses in 2013 increased by 9.1% over the same period last year, and the growth rate slowed down 1.1 percentage points over the previous year, the lowest since 1999, showing the embarrassment of the traditional retail industry.

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< p > a sharp contrast to the weak sales growth of large retail enterprises is the rapid development of electricity providers in recent years.

China's e-commerce market data monitoring report released in 2013 shows that the scale of online retail pactions has reached 18851 billion yuan, an increase of 42.8% over the same period last year.

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< p > although some traditional entities are reduced to < a href= "http://sjfzxm.com/news/index_s.asp" > the "fitting rooms" and "display cabinets" of the electricity supplier < /a >, and even people worry that the department store industry may be completely replaced by the electricity supplier, but Zheng Liangyu, deputy general manager of Limited by Share Ltd group and general manager of Ginza department store, think that although the impact of the electricity supplier is very strong, the electricity supplier will not break the traditional retail business. "Zheng Liangyu"

Compared with the electricity supplier, the entity department store still has three advantages: brand, experience and resources.

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< p > "e-commerce will not replace traditional business, but only who can develop better."

Experts believe that in the face of the development of mobile Internet, traditional retailing industry needs urgent pformation and upgrading.

The entity department store industry will become a complex of leisure consumption with great potential for development.

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< p > nowadays, "a href=" http://sjfzxm.com/news/index_s.asp "electric business thinking < /a > is deeply rooted in the traditional retail industry, and it is striving to move towards" win-win "by accelerating the deep integration on the offline line.

At present, physical department stores are also actively trying to cooperate with large Internet Co, analyzing customers through big data, making precise marketing, providing targeted commodities and services for different needs of different customers, making precise counterpoint, and seeking to fuse the trend on the offline line.

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