What Should You Do When The Shop Is Cold?

< p > when you complain about fewer customers and less business, have you ever considered how to improve this situation instead of complaining all the time?

Countless successful experiences tell us that we can find the cause and solve it to get rich.

When you complain about the lack of passenger flow, have you ever wondered what you have done yourself.

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< p > business is particular about "heaven, time, place, and people". First of all, no one will be foolish enough to open a clothing store in a sparsely populated place. Factors such as location and location of the shop must be considered comprehensively. When it is not occupied, it will definitely take some place. So, in the process of shop operation, there is no customer, for a large reason, it is in itself. When these situations arise, think about the improper aspects of doing business.

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< p > < strong > Sales usually have three states: < /strong > < /p >.

< p > 1) promotion: find a href= "http://sjfzxm.com/news/index_p.asp" > Customer < /a >, sell products to customers; < /p >

< p > 2) marketing: let customers take the initiative to find you; < /p >

< p > 3): wait for customers to come to the store.

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< p > < strong > shopping guide often has five kinds of complaints, five "weird": < /strong > < /p >

< p > 1) strange activities: the reason why sales are bad is that there is no sales promotion, and there is no discount. Shopping guides like sales promotion, and people like to shop in crowded places, so that they do not need any sales skills and efforts.

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< p > but many brands do not promote sales throughout the year, no less than ten percent off sales, whether in business or holidays.

In doing so, not only did we find a way to solve the problem of selling goods, but also made our customers more loyal.

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"P" promotion is a poison. It's a suicide. It hurts the brand once, and the more you use it, the more it hurts. In general, don't use it.

Apart from having a negative impact on the brand itself, the sales promotion has the effect on employees: let employees only sell the money they like and do not sell when they are not active.

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< p > 2) blame customers: do not do anything to attract customers into the store.

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< p > most of the shop assistants are waiting in the store waiting for customers to come.

If there are no people in the shop for a few hours, shopping guide is not trying to attract customers into the store. Instead, it will say, "Why are people so few today?" < /p >

< p > 3) strange weather: bad weather, or inconsistent temperature and products.

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< p > 4) odd salary: many shopping guides are empty in their working hours, not for their inner love, but for wages and jobs, just as jobs.

They often say, to take such a salary, to do so many things, why? He did not expect that the salary came from hard work, from good service to customers, not by the boss.

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"P > 5" business is bad. The boss is not good: This is so weird. In the end, I blame the boss, the boss is not good, the shop is not good. Forget it! I didn't expect to change a place. The situation has not changed. It seems that the boss of the whole world is not good! < /p >

< p >, what should we do in light hours? < /p >

< p > < strong > pale field management: < /strong > < /p >

< p > no match for practice, to send a new letter to VIP, call VIP, and display.

Maybe many stores have related requirements.

However, why is it not effective to ask for it? Let's check if there are a few points: < /p >

< p > 1) the requirement is not quantified (for example, after the new photo, the letter is sent to VIP, which is to send 3 sets of new matching photos to VIP every day, and phone calls for VIP, which should be 10 VIP calls per day); < /p >

< p > 2) executable and diligent Supervision: is there any relevant regulation and supervision after the request? Is there any reward and punishment measure? If there is a problem, is it necessary to assume the relevant responsibilities? Is everyone proficient in it? < /p >

< p > 3) is there any time limit (such as what to do before 12 noon every day)?

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< p > according to the above criteria, rearrange your management standards, and set a clear time node for things that you do not want to do.

After finishing, what you have to do is to constantly monitor and even form habits! < /p >

< p > remember: all the learning, training and so on before the custom of managing all the systems, norms and processes of your company and shop is equal to zero! < /p >