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Vietnam'S Local Brands Are Increasing Pressure On Chinese Clothing.

2014/7/15 9:17:00 18

VietnamLocal BrandsChinese Clothing

For many years, many "a href=" http://sjfzxm.com//business/ "Vietnam" /a > people, especially the affluent group, especially like expensive foreign brand clothes. "P"

However, if there are some changes in this market trend, many people are starting to like the low-priced fashion brands in Vietnam.

Local low-priced fashion brands launched positive marketing with the help of social media such as Facebook, and gained many Vietnamese's love.

According to industry sources, after the rise of Vietnamese local fashion brands, the good days of garment suppliers from China's Guangzhou and Thailand are coming to an end.

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According to the recent P report, now we can click on the social media Facebook to find about 10 most popular Vietnamese local fashion brands.

The creation time of these brands is generally less than two years, but more than 10000 "Zan" have been harvested on Facebook.

These brands include blueTshirt, Nosbyn, RENbyTee, Wephobia and so on.

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P, Vietnam, the founders of these fashion brands have different backgrounds. Some of them are highly professional fashion people. Some are fashion analysts and others are fashion models.

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They have different starting points, but they all share a common goal: to satisfy their pursuit of fashion industry, to display their unique fashion taste, and to provide Vietnamese local consumers with the latest trend of P.

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Kim Tuyen, founder of P BlueTshirt, said she wanted to embody her design ideas and meet the needs of many groups that could not afford expensive clothes.

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< p > Le Minh Ngoc, the founder of another fashion brand, likes to share her designs in social media such as Facebook and Instagram.

At that time, many netizens wanted to buy her clothes, so the RENbyTee fashion company came into being.

Because this brand is spawned under the support of netizens, its main business is now online, though the clothing sold is cheap but of good quality.

Le Minh Ngoc says white, purple and black costumes are the most popular and the price is about 210 thousand Dong Dong.

Since its listing in April, it has sold more than 3000 pieces.

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< p > many people may underestimate the influence of these low fashion brands.

The price of these garments is about 200 thousand to 1 million Dong Dong, which is the same price as that of Thailand or Guangzhou.

They are uniquely designed and have quality assurance.

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< p > nowadays, on the social media Facebook, young consumers and white-collar consumers have springing up this new wave of consumption.

Even some celebrities in the entertainment industry recommend this low price fashion on their Facebook and Instagram pages.

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< p > industry insiders said: "as time goes on, people's sense of consumption of local low-priced fashion brands will gradually become prosperous. At that time, the good days of Thailand and Guangzhou, China's clothing market in Vietnam may be over, and they have not made any breakthroughs in design and quality."

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