Russian People Prefer Chinese Clothing.

Recently, in

The opening ceremony of the Russian 2015 spring and summer international fashion show was held at the central exhibition center of capital Moscow.

It is understood that nearly 20 companies from China's Dong Shang dress and Costa costumes are favored by Russian purchasers.

In addition, the fashion show attracted nearly 1000 from 35 countries.

There are more than 1400 clothing brands on display.

and

Russian buyer, ababiev, who has many years of cooperation experience, said in an interview that "its clothing stores originally sold many brands from Europe and Asia, but now they will mainly focus on marketing products of Dong Shang clothing, because Chinese products are of high quality and high cost performance, which cater to the needs of Russian consumers."

Zhou Zhihai, vice president of Dong Shang clothing, said: "Chinese brands have begun to focus on product development and independent design in recent years, and often send designers to Europe to get the latest design concepts.

At the same time, according to the Russian figure tailored, and grasp the Russian consumer demand, the main attack on the Russian base type consumer market, winning the majority of the middle and low end consumer recognition.

Another Russian girl dressed in a Chinese brand exhibition area also said in an interview that "the cotton clothes in the Russian market are more heavy and dark in color. The spring cotton clothes that are displayed on the Chinese brand are light and warm, and the colors are also very lively. Chinese brands are equipped with good quality materials, not exported to high-end brands in Europe and the United States, the price is close to the people, and the Russian ordinary people can afford to spend, so I am going to buy more products."

Extended reading

According to reports, the recent Russian economy has seen a downturn in recent years, and people's willingness and ability to consume have declined.

However, China's clothing brands are putting pressure on them to increase investment in the Russian market and strive to seize the important opportunities for Chinese brands to seize the Russian market.

In 2013, trade between China and Russia amounted to US $89 billion 210 million, and China became Russia's largest trading partner for 4 consecutive years.

Clothing and textiles occupy an important position in bilateral trade between China and Russia.

There is a market analysis estimated that by the end of 2015, the total retail sales of Russian clothing market can reach two trillion roubles (1 roubles or 0.17 yuan).

Chinese enterprises participating in the exhibition said that in order to get more stable in the Russian market, enterprises still need to accelerate the pformation of their business models and expand their own brand development.