Electricity Supplier Ecology Enters The Consumer Finance Field, And Internet Consumption Finance Will Usher In The Industrial Outbreak Period.

First, the rapid growth of China's consumer finance industry in the period of economic pformation.

Promoting China

The core factors of the rapid development of finance come from the following aspects: first, the income level and consumption ability of residents have been steadily improved.

Since 2007, the per capita income of Chinese households has increased steadily. The annual compound growth rate of urban disposable income has reached 11.8%, and the per capita net income of households in townships has increased by 13.6%.

In order to improve the living standard of urban and rural residents and improve the economic structure of our country, the Chinese government has introduced many consumer incentive policies including home appliances to the countryside, which has a strong role in promoting the development of consumer finance industry. Finally, the financial system is improving.

With the rapid development of China's economy, the financing channels of Chinese society are increasingly diversified, and the speed and efficiency of financial innovation have been further enhanced.

This provides basic technical conditions for the development of China's consumer finance industry.

Two, there are still obvious problems in the development of China's consumer finance industry.

1. China

Financial penetration is still at a low level.

China's consumption finance accounts for a relatively low proportion of GDP, but maintains relatively fast growth.

In 2013, China's consumption credit accounted for 22.8% of GDP, which rose 10 percentage points compared to 2007. However, there is still a big room for growth compared to the overseas market and global share.

Consumer credit accounts for a lower proportion of total loans in China.

It accounted for only 11.8% in 2007 and 16.9% in 2013.

This is directly related to the overall social financing structure and the development of the financial system in China.

2., the structure of consumption finance in China is not balanced, and the Internet consumption economy will bring new development momentum.

China's consumer finance industry still focuses on mortgage loans and other medium and long term loans.

Housing loans mainly rely on the form of housing pledge, which can effectively avoid personal credit risks for financial enterprises.

But this kind of business mode is extremely unfavorable to the development of China's consumer finance industry as a whole.

With the development of macro economy and market, the risk of the real estate market is gradually increasing and is greatly influenced by the policy. It is difficult to realize the perfect and healthy development of the financial system and credit system by relying on mortgage, pledge and other risk control models for a long time.

Auto loans

And other consumer finance models, though still relatively low, show strong growth.

Among them, the credit card ratio increased rapidly, from 2.3% in 2007 to 14.2% in 2013.

The total number of credit card issuers increased from less than 100 million in 2007 to 310 million in 2013, with 0.3 credit cards per capita, showing a trend of rapid popularization.

In addition, AI predicts that other consumer financial markets will usher in a rapid outbreak stage.

Among them, online retailers, represented by e-commerce enterprises, will also be involved. The combination of Internet consumption economy and Internet financial mode will bring new impetus to market development.

Three. In 2014, the scale of China's Internet consumer finance industry will exceed 16 billion yuan, and the growth rate will exceed 170%.

In the 2013-2014 year, China's Internet consumer finance market is at the initial stage of development. E-commerce companies, online payment companies and P2P enterprises are entering. At the same time, the traditional Internet financial companies are also trying to make efforts in the Internet field.

According to AI consulting data, in 2013, the scale of China's Internet consumption and financial market pactions reached 6 billion yuan.

In February 2014, Jingdong launched the first credit payment product of the Internet financial industry, the white ribbon, and entered the consumer finance field. In July 2014, Tmall launched the Tmall phasing and entered the field.

Under the participation of more market players, AI predicts that the scale of Internet consumer financial pactions in China will exceed 16 billion yuan in 2014, and the growth rate will exceed 170%.

In 2017, the overall market will exceed 100 billion, and the compound growth rate will reach 94% in the next three years.

The main reasons for the rapid growth of the overall market include the following aspects: first, the participants are gradually enriched, from the original P2P led consumer finance market to the current Internet consumption finance based on the electricity supplier ecology. The number and type of participants in the market are significantly breakthroughs than in 2013. Secondly, the e-business market represented by online shopping continues to grow at a high speed, and the consumption demand and capability of consumers are further enhanced, and the consumption channels are further widened. Finally, Internet finance began to enter a real outbreak in 2013, and in 2014, it continued the strong performance in 2013, and made breakthroughs in the areas of finance, investment and credit, which is also an important factor to promote the rapid development of Internet consumer finance market.

Four, the electricity supplier ecological enterprises enter the consumer financial market, the market will usher in dramatic changes.

From the perspective of market segmentation, the core of Internet consumer finance paction scale comes from the P2P market before the entry of electricity supplier eco enterprises. The paction volume accounted for 97% in 2013.

With the entry of e-commerce enterprises, the market structure will change dramatically.

AI predicts that the proportion of ECM consumer financial pactions will exceed 30% in 2014, and is expected to exceed 50% in 2016.

E-business docking needs and funds will become the core participants of Internet consumer finance.

From the perspective of growth rate, ERI consulting predicts that, on the one hand, the growth rate of paction scale from e-commerce environment will remain above 100% in the next few years. With the further role of consumption in the national economy and the further liberalization of regulation and the refinement and deepening of policies, Internet consumption will usher in a stage of explosive growth. On the other hand, P2P consumer finance will also show a relatively high growth trend. However, because P2P enterprises can hardly monitor the actual use of borrowers, their advantages in the consumer finance field are more difficult to play.

In addition, a series of innovative development models have also emerged in the market. More and more participants and more and more diversified forms of products will be an auxiliary force for the rapid growth of the market in the future.

Jingdong finance became the first electricity supplier to enter the consumer finance field, and its advantages were highlighted.

In February 2014, Jingdong financial launched the first Internet banking credit payment product for Jingdong. Users can purchase Jingdong products through Jingdong IOUs, and can make repayment in installments.

The user can get a maximum credit limit of 15 thousand yuan, and the product service fee is lower than that of the same bank product.

Jingdong ious can complete the application and credit process online in real time within one minute, while the cost of service is about half of the similar products of banks. On the 13-14 th of February, Jingdong will open for the first batch of Jingdong white strip public survey qualification, and the first batch will open 500 thousand quota of Jingdong white stripes.

First cover the Jingdong business city users, the application scenario is further expanded.

The core strengths of Jingdong's market and its leading position lie in the following aspects:

First of all, Jingdong has been operating in the field of e-commerce for many years, spanning three industries, such as electricity supplier, payment and logistics. The three party industry can form a good closed loop within its own system, which is the core advantage of Jingdong in developing consumer finance.

Long term accumulation of user basic attribute information, purchase behavior and preferences, cash flow information generated by payment and part of bank information, and geographic location such as logistics terminal, and other unstructured data, constitute the core assets of Jingdong big data finance.

Different dimensions of data can be verified by each other, and based on these data assets, we can make a comprehensive judgement of users' income level, payment ability, repayment ability, repayment intention and so on.

Secondly, Jingdong financial specialization team also provides professional support at product level, financial innovation level and risk control level.

Jingdong finance has now covered many segments of financial products sales, public funding, supply chain finance and so on, and consumer finance will also become a new breakthrough and growth point on this basis.

Its value for the expansion of financial products and the growth of e-commerce business will be gradually reflected.

Finally, the advantages of professional risk control are obvious.

Jingdong will evaluate its users' credit ability based on their own credit evaluation system, and conduct directional credit to users. Jingdong can monitor the actual purchase behavior of users, control the user's direction of fund use, users can make automatic repayment through online banking wallet, and if there is overdue behavior, Jingdong will pay for it through SMS, telephone and so on.

All data and user's capital use behavior occur within the Jingdong system, which enhances the effectiveness and controllability of risk control mode.

In addition, Jingdong finance put forward the concept of creating financial products and increasing data into thick data.

In the era of consumption change, mobile phones, computers, cars and so on have changed from durable goods to "fast moving consumer goods". Jingdong needs to be a "financial consumer goods" in the field of consumer finance, providing financial services for these "fast consuming" industries.

And pform big data into thick data analysis to provide users with more accurate financial services. Thick data analysis includes not only user consumption records, but also deeper understanding of users through user consumption trajectories.

Jingdong finance analyzes the data of user purchase and the time of decision making, so as to find out the different demands of consumers on consumer finance.

Jingdong finance analyzes the data of user purchase and the time of decision making, so as to find out the different demands of consumers on consumer finance.

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