Grasp The Location Technology Of Clothing Store And Save Sales Volume

Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

With a pre selected location, the second step is to inspect the surrounding environment first.

At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent stores is similar to their counterparts, so it is very important to have similar brands in a unified location, because some location strategies are "parasitic".

Open a dress shop next to a big department store and be angry at the top supermarket to hope that the restaurant is attracted by the big brand.

4, open the franchisee to see the traffic situation.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.