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2014 China Textile Ten Brand Culture Promotion Conference And Brand Culture Summit Forum

2014/11/14 15:11:00 39

TextileBrand CulturePromotion Conference

Here world Clothing and shoes Xiaobian of the network to introduce the 2014 China Textile ten brand culture promotion conference - cum brand culture Summit Forum.

Organized by the China Textile Industry Federation and the China Textile Workers' Ideological and Political Work Research Association, the 2014 China Textile Co organized by Chongqing golden Cora Clothing Co., Ltd. weave The ten brand culture promotion conference and "Beijing Fang Heng Cup" - China textile brand culture Summit Forum were held in Chongqing on October 28th -29. The ten major brand culture enterprises and 15 brand culture innovation awards enterprises, 12 old brand brand heritage awarding enterprises and 12 brand culture construction outstanding personages, almost covered all aspects of the textile industry, are outstanding representatives of the brand culture construction of the textile industry, and have advanced, representative and guiding characteristics.

Shaanxi Changrong Textile Co., Ltd., recommended by Shaanxi Province, won the 2014 China textile brand cultural innovation award; Xi'an Dahua Textile Co., Ltd. (1935) and northwest one cotton textile Limited by Share Ltd (1963) were awarded the brand heritage award of Chinese textile and apparel brand; the four chairman of Xi'an Cotton Textile Co., Ltd., Gu Xianxiang, Yulin Shi Meng se Clothing Co., Ltd., chairman of the stone, received 2014 Chinese textiles. brand Outstanding cultural building award.

At the meeting, vice chairman Yang Jizhao made the keynote report on deepening the building of brand culture and promoting independent brand building. The report pointed out: 2014, the ten major brands of Chinese textile culture, the brand culture innovation award, the time-honored brand culture inheritance award enterprise and the brand culture construction outstanding persons are all outstanding representatives of the textile industry. Their experience and enlightenment are as follows: first, pay attention to leading with the advanced concept and enhance the brand cultural value; two, pay attention to product quality and consolidate the brand foundation; three, pay attention to scientific and technological innovation, and continuously enhance the market competitiveness of the brand products; four, pay attention to fulfill social responsibilities, establish good corporate and brand image; five, pay attention to giving play to the leading role of entrepreneurs, and expand the brand social influence.

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