Choose "Strategic" Or "Tactical" For Successful Store Locations.

In the process of store operation, it involves many aspects such as location, financing, purchase, marketing, financial management and so on. Any consideration of any link may lead to the rupture of the whole investment chain.

Therefore, the details of shop opening should be thoroughly studied before investing in a shop.

The choice of storefront and the choice of goods are the key to success. If the two points are solved well, the shop will gain more than 70% of its profit.

But how can we choose a "golden treasure"?

International famous fashion brand X chain system direct shops and franchisees shop location success rate is as high as 99%. What factors support the high success rate of store location? Through the interview with X shop location department and its chain stores, we extract some basic principles to share with you.

Next, we will analyze the strategy and tactics of X franchising.

"Tourist source" = "financial resources"

X chain thinks that for an entrepreneur,

Consumption is the key. First, it depends on whether it can bring sufficient passenger flow.

Miss Wang of Shanghai decided to start her business in 2006. After intense preparations, her jewelry store opened, but after a month, the business in the store has been very cold, with few customers patronizing.

After careful analysis, it was discovered that the reason for the failure was that the factor of passenger flow was not fully considered when choosing the shop site.

The location of the store is relatively remote, and the flow of people is relatively small. Although the rent paid is relatively small, the income it brings is less.

With such a lesson, she took full account of the passenger flow factor when relocating the site. According to the density of the surrounding people, traffic conditions and the income level of the residents, the location of the shops was selected in a relatively concentrated roadside in the residential area.

Her business is excellent now.

Miss Chen feels very touched when it comes to site selection.

She said that when choosing a site, we must firmly bear in mind that the "source of tourists" is the "source of money". The location of the shops is chosen in a relatively concentrated commercial area. Although there will be problems such as rent and competition pressure, the location of the shops is more conducive to the accumulation of popularity.

The so-called "business circle" refers to the round consumption area formed around the location of the shop and extending to a certain distance.

Business circles generally include three kinds: the first is located in the core business district of the city, the business of this area is very developed. Because of its high popularity, it can attract consumers from different regions and different levels. The second generally refers to the regional commercial office building or development zone, which is suitable for the young people who stand on the cusp of the fashion trend. The third are mainly distributed in the large and medium-sized communities, and the target population is mainly the residents in the community.

X chain thinks, generally speaking, the sale of goods is usually restricted by a certain geographical area, that is, goods generally have relatively stable business circles, especially in jewelry industry.

Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level.

Therefore, when the X chain store is located, it will generally determine the appropriate business area according to the specific circumstances, so as to locate the location correctly.

We always have to look at problems in the light of development and change. Instead of choosing the most prosperous sections, we will be able to earn money. Maybe today is a busy commercial street, and tomorrow will become a lonely place.

When he chose a shop in Chengdu, he chose the location of the store in a "gold" area with dense flow of people and frequent commercial activities. When she was ready to do a big job, the municipal government incorporated the area into the scope of the recent planning, and many merchants withdrew.

It can be seen that the location selection of X chain stores not only focuses on the current situation, but also considers from the perspective of long-term development of the region, not only to understand the corresponding changes in policy planning, but also to pay attention to future development laws and regulations.