As Long As You Like It, Please Adhere To It. Underwear Empire Is Not A Dream.

After graduating from Fudan University, Ling Yu's roommate went to a prestigious school in England. He did a jewelry business and found a stable job in a bank in Shanghai. Chose Entrepreneurship Selling clothes, Ling Yuhui was once thrown cold water with the father of a businessman. However, "now my father has changed my view. Although profits are not as high as him, my sales volume is bigger than his."

"Our family has a tradition of doing business, Grandpa and dad are businessmen." When Ling Yuhui was young, her father taught her that "girls should be gentle and virtuous, and do housework". So, "wash a bowl of 5 cents, drag a floor dollar, are all marked price", which made Ling Yuhui very economical minded from an early age. When I was in junior high school, my father and the Taiwanese opened a garment factory, and Ling Yuhui began to be influenced by it.

Because Fudan University has a relatively flexible credit system. Ling Yuhui took many courses in freshmen and sophomores, read many books he read, and did a lot of tutoring at the same time. Part-time job To earn money, "after entering the University, I did not rely on my parents. I had enough money to spend my own job, and I had a good time". Recalling this experience, Ling Yuhui smiled: "the students around me also have jobs, but they are not as desperate as I am."

When he was a sophomore, Ling Yuhui met a teacher at a language training school outside school. He liked to study clothes as much as I did. Later, the teacher became Ling Yuhui's first partner. In the third year, there was plenty of spare time. Lingyu began to try to run on the agent BBS of Fudan. "I liked playing badminton very much and sold a brand of badminton shirt." In an intercollegiate badminton competition, Ling Yuhui sponsored Fudan University's school team and sent everyone a badminton shirt. When the Fudan University team and Tongji University team played, both sides were foolish: the jerseys on both sides were exactly the same. The partners had just sold a batch of badminton shirts to the Tongji University team.

Later, two people opened a shop in the North District of Fudan University to provide a professional rental for students who went out for internship. Ling Yuhui didn't want to make money. Later, he found that he managed well, and the return on investment in the first year reached one hundred percent. Ling Yuhui's performance is very inspiring. Her grand plan is: "to be a physical store, we must have our own brand and spread it all over the country."

At this point, however, Ling Yuhui encountered the first hurdle in his career: the departure of partners. At this time, she was frustrated to find that in the past year, "I am not the leader, but the executor, the strategy is the teacher is doing", the company's operation suddenly lost its way. When graduation, she had to consider her future and found a job in a company. The family advised her to give up her business, but Ling Yuhui didn't want to give up: "when I went to work, I told the boss of the company clearly that I had another career. They were very supportive. Because the boss is also Fudan graduate, used to come to our physical store shopping, you have a very good relationship. After working for some time, Ling Yu Hui listened to a senior school student introducing the science and technology of Shanghai university students. Venture capital fund The "Angel Fund". She decided to apply and devote herself to entrepreneurship.

Set up a project team, one is Fudan entity shop manager classmate, one is graduated from Tongji, cooperation with sportswear agent high school classmate, 3 girls with a "underwear Empire" project launched, "at that time did not consider members personality complementarity, what do you think you want to do this thing, do together."