The Mass Fitness Industry Has Become A Treasure To Be Excavated.

In the process of marketization, the ownership and protection of the property rights of competition resources has always been an extremely important issue. Although capital has strong ability to compete in the "race horse enclosure" of the sports resources, they often have only the agency operation rights of these sports resources. In Yang Renwen's view, personnel changes and

"People always have no sense of security".

At the same time, it also stimulated the enthusiasm of private enterprises to establish independent property rights competitions.

From the 2008 Beijing Olympic Games to the CBA finals this year, Wukesong has become the "sanctuary" of the basketball world.

However, Guo said today, "we can't wait for others to find you. We must go out and tell others what services can be provided."

In the past two years, Wukesong has been creating the concept of "four seasons sports". In summer, the "3 to 3" basketball carnival, the "five person system" basketball in spring and autumn, and the "ice and snow world" in winter, these events or activities are intended to arouse the enthusiasm of the masses in sports, and "it is still not profitable now."

"We hope to attract these projects," Guo said.

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Attracting commercial sponsorship is a common means of profit making for mass sports events. Advertising sponsorship in the whole Wukesong stadium area accounts for 80% of its total revenue. But the bigger goal of this country is to hope that these events will accumulate popularity for the future Wukesong commercial district.

Coincidentally, Chi Mei sports is also building a mass road race running across the four seasons, called "four seasons".

Take this year's example, "four seasons" will be held in 8 places such as Beijing, Tianjin and Shanghai. "The commercial value of single road running is accumulating. If we connect the whole country into a net, then the commercial value will be great."

Yang Renwen analysis thinks.

Chi Mei, who started the advertising industry, is already familiar with investment, but Chi Mei sports is not eager to cash in the business. "Their real intention is to get users."

Yang Renwen said, "the real" active network "of Chi Mei has already reached 200 thousand. If a certain amount is accumulated, the new business story will come out.

Beijing is the playground of the men's basketball team. The two sides are still planning to put the whole season's home in Wukesong. There are some marathon resources in Chi Mei's hands, but the property rights of the games are not yet clear.

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In October last year, the State Council issued several opinions on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "opinions").

The abolition of commercial and mass sports events, encouraging the development of professional alliances, actively introducing social capital to host events and promoting sports consumption through market mechanisms have attracted wide attention.

According to the opinion, the total scale of sports industry will exceed 5 trillion yuan by 2025.

Then, when the sports industry is ready to go, what are the new trends of the industry around the development of sports resources? Can the existing sports products and services meet the enthusiasm and consumption ability of the people? How can the supporting policies protect the industry? In this regard, this edition has launched a series of "writing on the occasion of the sports industry ready to be released" to sort out and analyze the three aspects of industry, consumption and policy in order to provide readers.

With the banner of Beijing men's basketball 3 Championship rising in Beijing Wukesong MasterCard center, the CBA (Chinese men's Basketball League) season's bustle finally came to an end.

Looking at the stands filled with fans, the general manager of Wukesong stadium operator and Huaxi international culture and Sports Development Co., Ltd. can not help but say, "how much is the value here?" and "what else can't we get 5 trillion yuan?"

In the big pattern of sports industry development, the sports competition performance industry is regarded as the tip of the industry Pyramid by the industry, and it plays a leading role in the whole industry chain.

The "super commercial value report" shows that the total revenue of China super company in the 2014 season exceeded 400 million yuan mark, becoming the most profitable season since the professionalization. Each club received a dividend of about 10 million yuan, up 5 million 700 thousand over the previous season.

For these figures, Zhu Xiaodong, chairman of Europe sports, believes that the club has been overly concerned about the league's performance for a long time. Now, with a series of favorable policies coming out, we feel that after a long period of market learning, we feel that the club has begun to pay more attention to its management.

As a sports operation company, UXO has signed a strategic partnership agreement with 3 Chinese Super clubs and two Sino club clubs this year. "The club hopes to use professional company strength in business development and improving attendance."

Zhu Xiaodong said.

In 2013 and 2014, Shandong's Luneng and Chongqing Lifan after consulting Europe sports, attendance rate has doubled.

"Strategic cooperation is 5 years without consultation."

Zhu Xiaodong said.

Fully excavating the commercial value of competition resources has also welcomed its own development opportunity for sporting events companies that are good at revitalize the industrial chain.

And some "unpopular" projects also feel welcome opportunities.

In recent years, frustrated Chinese Table Tennis Association tried to take the initiative. The 2015 Table Tennis Super League recently traded on the Beijing equity exchange sports industry resource trading platform.

In Zhu Xiaodong's view, although ping pong Super League has a high competitive level, "if you want to sell well, you still need a lot of packaging to meet the needs of customers".

At present, the commercial value of sports resources has not been fully developed because the sports resources and contents of sports industry chains including sports events, sports stars and broadcasting rights are relatively low.

"Good sports events need historical accumulation and it is very difficult to operate in the short term."

Yang Renwen, chief analyst of Founder Securities and sports, said: "so what we can do at this stage is to step up the competition for the most upstream sports resources."