Korean Version Of Women'S Clothing Taught You How To Achieve Membership Marketing Management.

In the era of big data, there are many fashion marketing tools, such as affiliation, agency, affiliation, trusteeship and so on. Big data communication and communication tools are the boosters of affiliate marketing.

Contractual nature is the second key to member marketing.

Consumers want to know which product is the best and find the brand that is worthy of their trust.

The presupposition condition of membership marketing system is divided into two systems: grade system and behavior system. They are the two wheels that drive member marketing and constitute the framework of member marketing.

The rating system is built according to the level, customer's consumption contribution and purchasing power.

But on the other hand, with the convenience of communication between people in the digital age, the concept of consumption can be divided into grades without grades.

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The current Korean fashion Korean version of women's clothing is not grading, but a community system, so that each promotion plan has a greater attraction for a common person in a community.

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Member marketing also needs to build a member's behavior system.

The behavior system can be divided into four sub systems: attribute system, activity system, and so on.

System and emotional system.

There are four things that need to be done in order to form a member marketing closed loop: first, select loyal customers; second, describe the profiles of these customers; third, analyze their behavioral and emotional commonalities; finally, look for behavioral data to make business judgments and make marketing plans.

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The arrival of summer is more demanding for large and medium cities with higher living standards and for more economically developed coastal open cities. The demand for air conditioners and refrigerators is large, while the demand for electric fans is large in towns and villages.

Depending on market information, stock and operation are summed up as "know the truth", "know the other", "know goods", "know the person" and "know the time".

1. "know the truth".

It is necessary to know the status quo of its sales and possible changes: to know the stock of the existing commodity (or the source of goods) and the goods required to sign the contract, and to know its manpower, material resources, financial resources and the environment.

For example, there is a private shop owner who runs a fishing tackle. He used to run a clothing business. A few years ago, he learned that the number of amateur anglers was increasing. The market demanded a lot of fishing gear. There was no fishing tackle department in the whole town. At that time, the clothing business was also impacted by several well funded and better foundation businesses. The boss looked at the opportunity according to his own strength and changed his business to fishing tackle business. So far, the shop is still a large scale and better efficiency enterprise.

2. "know the other".

It is necessary to know the business activities of the peers, including sales, inventory and business characteristics, strategies and methods.

In this way, we can surprise and win by surprise.

It is known that "know what is known and never fight."

3. "know goods".

It refers to commodity knowledge, familiarity with commodity performance, quality, specification, color and price, and knowledge of production and source of goods.

This way we can have a good idea of the product.

4. "understanding".

We need to know the psychological motives of consumers, including intelligence, feelings and preferences. We need to know the number, type and structure of consumers in the supply area, including the number of occupations, educational level and income level of various occupations.

For example, a self-employed person who manages a clothing business near a university door is mainly a university student. He should take into account the consumption characteristics of College Students' cultural quality, appreciation level and economic ability. Therefore, the purchase of clothing should be cheap and of general quality, but the style is novel and unique, lively and generous.

5. "know the time".

It is about knowing the political and economic situation and the seasonal climate change.

And analyze the impact of these "days" on the market.

The instability of the political situation brings the instability of the economic situation, which directly affects the economic situation.

For example, on the issue of Hongkong, governor Peng Dingkang of Hongkong issued a speech in violation of the spirit of the Sino British Joint Declaration and memorandum of understanding.

The Chinese government insists on its principles and positions and resolutely implements the draft Basic Law of the Hongkong Special Administrative Region.

Because China and Britain have a tit for tat on this issue, they have a certain impact on the economy of both sides.

This is a clear example of the fact that the Hongkong stock market has been slump.