Luxury Brands Start &#34, "Sell Off" To Cope With The Cold Winter.

The 2015 spring report of the global luxury market monitoring released by Bain consulting and the Italy luxury industry association said: the mainland's annual revenue in the pition period will be reduced by 2%-4% compared with last year, and the fluctuation of exchange rate and the difference between the pricing strategies and distribution channels of luxury brands in various markets make the Chinese luxury consumers who are extremely sensitive to prices actively outflow.

"The Asia Pacific market will be at a standstill in 2015."

Kering, the largest luxury group in the world

The first quarter results are still bright: group revenue reached 939 million US dollars (about 5 billion 830 million yuan), an increase of 16% over the same period last year.

Among them, fashion and leather goods grew by 13%, with revenues of US $336 million (about 2 billion 87 million yuan).

Recently, a LV building in Shanghai was resold for its poor performance. The building is called the SHANG Jia center.

It is reported that this is the first large shopping mall built by LVMH group in China.

Opened in 2013, with the LVMH group's funds and its LV, Dior, Fendi and other luxury brand effects, Prada group, Kai Yun group and the more than 70 luxury brands of the peak group came into being.

In the afternoon of May 27th, the reporter came to the building at the junction of Xian Xia, Zunyi road. The exterior wall of the building was milky white, and looked like a huge boot from the side.

Because it is working day, the popularity of the SHANG Jia center is not very strong. On the first floor, there are a lot of first-line brands, such as shop assistants, wiping counters or 22 chatting.

In fact, from the end of last year, the news came out.

In 2014, its net income was only 250 million yuan, far below market expectations.

It is noted that the rental income of Hang Lung Plaza in 2014 is 772 million Hong Kong dollars.

In 2007, Macao gambling king He Hongshen and LVMH group respectively took the land of No. 99 Xian Xia Road through their AAO App China Group Ltd and L Real Estate real estate company respectively.

The two sides threw 500 million dollars to build the building, with a total construction area of 140 thousand square meters, 28 floors on the ground and 4 floors on the ground, including 47 thousand square meters super grade A office building, 49 thousand square meters of commercial facilities, and the rest as supporting facilities.

Earlier this year, the market once said that He Hongshen would buy another 50% stake, but the latest buyers were

It is alleged that the pfer price will exceed 5 billion yuan, but Blackstone Group and LV group do not comment on this.

The failure of the SHANG Jia center was considered to be a bad luck. Apart from the time needed for training in the Hongqiao business circle, its opening soon hit the first negative growth in the luxury market in the mainland.

Claudia DArpizio, partner of Bain consulting, said: "the old model is being questioned. At present, luxury groups need to consider pricing, distribution and customer strategy first. In the new environment, brands must fundamentally reform if they want to win the market in the next few years.