Pathfinder Hand Korea'S Clothing House To Nurture Outdoor Brands.

Pathfinder and Han Du Yi house exposure to hatch outdoor brands together

After nearly two months of intensive negotiations and intense preparations, China's outdoor brand leader Pathfinder and the largest Internet in China.

The brand operation group, Han Du Yi house, has officially signed a contract recently, and has successfully registered a joint venture: Ji'nan Korea Agel Ecommerce Ltd.

This is under the background of the "Internet +" era, the online brand and the Internet brand are full of innovative dreams, which means that the curtain of brand integration on line and online is officially opened.

Pathfinder has been pursuing technological innovation for many years, with professional design and research capabilities, mature supply chain and market access, and has strong brand influence in the outdoor industry.

After more than 8 years of development, Han Du Yi house is now the largest Internet brand operation group in China. It has accumulated rich experience in the Internet brand incubation and has developed a better ecosystem.

The smooth cooperation between the two companies is based on outdoor sports for both sides.

The strategic vision of future prospects is highly consistent.

The location of the joint venture is the Internet outdoor sports incubator platform, which will introduce more international professional brands while incubating its own clothing brands.

The Pathfinder chose to cooperate with Han Du Yi house, not only because he saw the market performance of the Korean clothing house, but also saw the following 5 systems: the commercial mode of Korea's clothing house, the flexible supply chain system, the IT system, the central warehousing logistics system, the customer service system and the integrated service system.

These can provide strong support for brand incubation and external cooperation.

Peng Xin, President of the Pathfinder outdoor business group, has very high expectations for the cooperation.

To give people more imagination, Pathfinder, as the leader of outdoor brand, will have fun with the Korean Internet studio.

Our Pathfinder has always had a "brave heart". The cooperation between the two sides will soon have new moves. We will fully integrate the resources of both sides, and we are confident that we can create the leading Internet outdoor brand cluster in every subdivision location.

Under the background of "Internet +", the passion of Pathfinder and Han Du Yi house is instantly embracing.

1. what genes will be produced on the line gene + offline gene?

2. line brand and Internet brand strong combination, creative master and innovative handshake, new business model into expectations.

3. outdoor and fashion,

And life, dreamers in the Internet age will deduce what kind of compel feelings.

Zhao Yingguang, CEO, introduced the cooperation with the big brands under the line, which is one of our development directions.

Pathfinder is an outdoor brand we admire very much. Through communication, the two sides have reached a high degree of recognition in terms of values, business thinking and other core aspects.

The industry is generally optimistic about this cooperation.

Online and offline integration will be a major trend, but the previous online and offline brands are mostly shallow integration, and they are also faced with various problems after cooperation.

The cooperation between Pathfinder and Korean clothing house is a new mode. It belongs to the deep integration of incremental type. It is a kind of innovation and will be strongly concerned by the society. The Internet needs new models to stimulate vitality.

This cooperation is bound to lead a new trend of cooperation between the two sides.