How To Excavate Business Opportunities In The Shoe And Clothing Industry?

In the market saturation, consumption slowdown, the impact of the electricity supplier off shop became a lot of traditional clothes shop helpless.

Closing stores, or indicating that withdrawing from the market may mean new exploration. In any case, how to find a living space for traditional shoes and clothing enterprises under the impact of electric business is worth considering and studying.

What causes the collective recession of the traditional clothing industry?

One price -- the soft rib of traditional shoes and clothing

With the emergence of a new e-business mode, more and more people are buying things online. Not online things are better than those in physical stores, but only because things on the Internet are cheaper than those in physical stores.

This is a fatal injury to the traditional clothing industry.

We all know that the operation of the entity store first pays the rent, followed by the decoration of the storefront, the wages of the waiters, the cost of the purchase, and so on. These complicated and trivial things have to deal with money, and if they are not well sold, they will also bear the risk of pressing goods.

And the shop is not so troublesome: you just need to find a few models, send a few pictures of your store clothes, hang them on the website, you can run, and you don't need to press the goods, which makes the costumes greatly reduced.

Two convenience -- the disadvantages of traditional shoes and clothing

The emergence of shopping websites, so that consumers do not have to go shopping in the summer on the scorching sun, do not have to wear scarves around the winter to spend, consumers can not buy their own clothes out of the house, this is the tradition.

Not possible.

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And what kind of shoes and clothes do you want to buy online, you can find your favorite shoes and clothes by opening search, you don't have to rush around to pick and compare prices, because these can be achieved in online stores.

And the advent of the era of e-commerce is not really let the traditional clothing industry have no way to go? The answer is of course negative.

Traditional clothing stores and online stores are much more expensive, but the traditional shoes and clothing stores, consumers can personally touch the material of shoes and clothing, see the color difference of clothes and try them on, see if they are suitable for wearing this type of shoes and clothes, etc., all of which can not be done by online stores. Of course, the traditional shoe and clothing industry can not be arrogant, so we should learn from each other's strengths and weaknesses, make use of the new ideas of network development, and combine their own unique advantages to achieve the ultimate goal of shoe and clothing industry.

In June 24th, Premier Li Keqiang chaired a State Council executive meeting to promote the "Internet +" action and promote the formation of new economic development momentum.

This is Li Keqiang's reference to "Internet +" on N for the first time this year. The gale blowing from the national "two sessions" is bringing great opportunities to the pformation and upgrading of various industries across the country.

"There are nearly 700 million Internet users in China, and the Internet market is huge."

He said, "gathering intelligence can make great achievements. We should give full play to the superposition effect of" Chinese wisdom "and inspire the wisdom of millions of people through the Internet.

Yes, "Internet +", "+ Internet" is the first step that should be considered in the traditional shoes and clothing industry. After all, the era of Internet has arrived, but how should it be + or how?

One line, one line and the next one.

With the advent of the Internet age, the laziness economy has attracted more and more attention. People are accustomed to choosing or shopping goods on PC or mobile terminals. This naturally leads to a reduction in the number of customers and the reduction of orders.

Therefore, the pformation of offline stores must first improve the sales channels, establish online shopping centers, meet the needs of online users, and pull online customers from the Internet.

Online and offline common development, layout of the full channel sales mode, online and offline complementary advantages, win-win development.

Two, use big data to capture consumption dynamics.

More and more people go online shopping, more and more people will leave a mark on the website, businesses can make use of it.

We need to capture the needs of consumers and innovate them appropriately, so that consumers can keep up with the popular steps, so as to reach agreement with the needs of consumers, and increase production and consumption in a direct proportion.

Three line shoes and clothing experience shop will become the mainstream market.

First

The advantage of online shopping is convenient and cheap, but some manufacturers do not do standard for some clothes (I just say those non-standard manufacturers). When you find clothes that you can buy according to their size, you can not return them to them, but you have to go back to them on the flowers, and you have to wait for a few days.

Secondly

You think the nice shoes and clothes that others wear is not necessarily good for you, because everyone's temperament and walking posture are different. You may think that people are very handsome on the clothes they wear, and they also want to be handsome like that. But when they buy the same clothes on the Internet, they wear another picture.

Once again, you can't buy shoes and clothes in the traditional shoes and clothes shop. You can't try this. It's trying to try that. I tried a dozen clothes all morning, not only the waiter hate you, but also feel embarrassed.

If you can have a shoe and clothing experience shop like a mobile phone experience shop, consumers will be able to pick their favorite clothes when they go in, and no longer look at the faces of the waiter and try hard to try them on. It will be a great thing to do if there are more professional stores in the store.

Teachers, giving consumers some professional advice will be a better thing.

The arrival of the Internet wave has brought pressure to many traditional shoes and clothing industry. It is this pressure that makes the shoe and clothing industry have new power to find new business opportunities in the pressure, the development of new business models, shoes and clothing industry, so are other traditional industries.