Why Do Electric Providers Choose To Shop Online?

When more and more physical stores feel difficult, the game of electric providers is beginning to change.

Many online

The brand of electric business such as facial mask also has a layout below the line.

Insiders believe that the electricity providers get together to grab resources under the line, will accelerate the reshuffle of the physical store.

Consumer demand is the most important reason.

"We find that the increase in online customers has already encountered bottlenecks, and more and more homogenized products on the line have also led to increasing competition. Opening online stores to enhance customer experience and improve conversion rate is a good move."

A well-known e-commerce brand founder said.

It can better "circle" to customers.

According to media reports, Fang Jianhua took the experience store of Yin man + Shanghai as an example, and the trial sale rate of its line shop was 65%, while in the "double eleven" period, there was only 6% conversion rate on the Internet.

Let's take a look at the "double eleven" brilliant UNIQLO, which has never given up the line, and has continued to expand the number of physical stores, so we can know how much interest the physical stores bring to retailers.

Insiders generally believe that

Outstanding performance in the electricity supplier channel is closely related to the layout strategy of the entity store.

Since its entry into China in 2002, UNIQLO has covered more than 90 cities in China and has more than 400 shops.

At the beginning of this month, Amazon opened its first physical bookstore, Amazon Books, in Seattle University Village, offering consumers the same preferential price as online sales.

Less than a month later, Dangdang, who sells books online, has also announced that it will open 1000 physical bookstores in the next 3 years, covering MALL stores, supermarket bookstores and county bookstores.

Its first physical bookstore will open in Changsha next month, and will be implemented online and offline.

Online bookstore "sneak attack" line is not an individual phenomenon.

Reporter observed that from the membrane family to Yin man, a lot of online brand sellers began to search for new destination online, even under the large-scale layout plan.

Huang Xiaodong, founder of membrane technology, said that next year there will be more physical stores on the basis of existing physical stores.

Fang Jianhua, founder of Yin man, also told the media that the retail network under the overall layout line is planned to open 10000 stores in China within 5 years.

In the first tier cities, it is developing direct stores with new department stores like the new world. In the two or three tier cities, Yin man is recruiting fans to open stores and creating new O2O business models through fan communication and marketing.

The electric brand of Yu Ni Fang, AFU essential oil and so on has also been accelerating the pace of opening stores under the line.