CHIC Helps Brands Release Their Fashion Potential And Has Their Own Market.

When original design products are becoming the object of market pursuit, brand players need to be more sensitive to capture different needs.

The industry vane of CHIC will guide more exhibitors.

Whether it is to show the creativity of design, to seek the appeal of brand promotion, or to expand domestic plans, the expectations of exhibitors will be realized in the CHIC2016 spring exhibition.

As Huang Haifeng, director of collection brand, said, "at the CHIC exhibition, I hope to find some like-minded partners to work together for the local designer brand."

This is perhaps the common aspiration of many designers and brands who stick to original design.

CHIC will also provide a larger platform for creative products.

Original design is like "Hamlett". Everyone has different interpretations in his mind.

In the face of the market, the acceptance of original design is also divided by the public and the minority.

Fortunately, CHIC provides the best platform for the docking of the focused clothing brand and the market.

The curtain of CHIC2016 spring exhibition is about to start. The brand of the exhibition once again confirms the strength of the platform.

The reporter interviewed found that whether the clothing brand already recognized in the market or the newly emerging brand, the "design standard" and "high quality product" became the most frequently mentioned words by exhibitors.

Indeed, in the face of the current consumer market, excellent products are undoubtedly the first step to be accepted.

In the face of the current personalized demand, how to create the product that meets the requirements is a problem that every original design brand needs to face.

Huang Haifeng, the head of collection brand, believes that high quality is guaranteed.

The premise of brand development includes the high quality of fabrics and the high quality of workmanship.

He also stressed that design is the soul of the product, but it needs to avoid over design.

Zhang Huaibo, brand director of Ji'nan Hon Tian Trade Co., Ltd., also expressed the same view to reporters.

"At the CHIC2016 spring exhibition, we hope that more exhibitors and potential customers will understand the concept of" dual brand "," personal fashion, "and deepen the brand lineage.

"Sakataka trade is committed to providing healthy young people and young families with their personal dress, focusing on the original promotion of functional clothing."

Introduced, the company's "Sakya house", "sweet velvet" two brands will debut at the CHIC2016 spring exhibition.

Facing the current consumer market,

Rapid development, but the problem of homogenization of its products is prominent. This has also become a strong competition point for original design as the core brand.

The advantage of fast fashion brands lies in the imitation of forms, while ignoring the improvement of quality and practicality.

Zhang Huaibo said.

As for how to highlight the practicality of design, Zhang Huaibo is quite confident about the products of his own company.

He introduced that "sweet velvet" "fish oil fragrance" high tech function, can make people comfortable to wear at the same time, to achieve the skin's strong moisturizing, emitting light fragrance, leisure moisture two.

"Our products are in line with the current people's attention to the concept of environmental health and healthy life. At the same time, we hope to promote the brand with greater efforts by CHIC, and to gain the recognition of Chinese young people for the brand of their own brand."

To come to the CHIC exhibition to seek effective docking of resources has become one of the purposes of many exhibitors. As a brand leader responsible for promoting original design, Huang Haifeng said seriously, "our core idea is to create a brand name with high quality, design and high cost performance for Chinese indigenous original designer style, and make products that consumers love and trust."