Sluggish Online Sales In China'S Apparel Industry Are Weak

In the first two months of 2016, the retail statistics of consumer goods released by the National Bureau of statistics showed that in 2016, 1-2 months, the total retail sales of consumer goods in China totaled 52910 billion yuan, representing an increase of 10.2% in nominal terms (a 9.6% increase in real terms after deducting price factors, while nominal growth in addition to special descriptions).

Among them, the retail sales of consumer goods above the quota reached 23080 billion yuan, an increase of 7.6%.

In 2016 1-2, the retail sales volume of the whole country was 636 billion 100 million yuan, an increase of 27.2% over the same period last year.

Among them, the online retail volume of physical goods was 505 billion 300 million yuan, up 25.4%, accounting for 9.5% of the total retail sales of social consumer goods, and 37%, 14.2% and 29.6% in the online retail sales of physical goods.

1-2 months of 2016,

The sales of needle textiles increased by 8.4% to 245 billion 100 million yuan, which was lower than the 9.8% increase in 2015. Cosmetics sales increased by 11.4% to 35 billion 600 million yuan, while sales of gold and silver jewellery dropped 1.5% to 54 billion 100 million yuan.

Although 1-2 months, the total retail sales of online goods increased by 25.4% over the same period last year, which is 15.2 percentage points higher than the total retail sales of social consumer goods. However, the sales growth rate of online "wear" category is far lower than that of the overall online consumer goods sales, which shows the weakness of the clothing market.

In fact, the economy is slowing down and the clothing industry is in recession.

Began to seek change, and tried various marketing modes.

Among them, e-commerce and shop in store mode make some garment enterprises taste the sweetness.

Insiders said that in the case of declining apparel industry performance, personalized and diversified consumption has gradually become the mainstream, from upstream to downstream.

Only constant upgrading can bring the growth of clothing brand.

According to Lin Tao, Senior Statistician of the Trade Statistics Department of the National Bureau of statistics, the total retail sales of consumer goods increased by 10.2% compared with the same period last year, while the number of retail sales increased by two percentage points, while the growth rate dropped 0.5 percentage points over the same period last year. However, the rate of decline was narrowed significantly (1-2 months in 2015, 1.1 percentage points lower than the same period in 2014).

From the annulus, the total retail sales of consumer goods in the 1 and February were 0.83% and 0.81%, respectively.