Nike Will Help More Than Two Million Chinese Children "Move Up".

Recently,

Mark Parker, President and chief executive of the company, announced that Nike will help more than two million Chinese children "move up" in the high-level consultation on Sino US cultural exchanges.

In the next three years, Nike will cooperate with China's Ministry of education in developing sports culture and developing sports education in schools.

7000 teachers will be trained to enhance the interest, interaction and participation of physical education. They will provide first-class coaches and PE teachers resources for more than 300 schools and cooperate with the basketball and football school leagues.

Mark Parker, President and chief executive officer of Nike, said: "today's children are the most inactive generation, and we can help change this situation."

He pointed out that "Nike firmly believes that the power of sports can release human potential.

We know that children in sports can be happier, healthier and more successful.

This is why we work with the Chinese Ministry of education. We hope to create more opportunities for children to move before class, after class and after class.

This commitment is based on the cooperation between Nike and China's Ministry of education in the past three years, and this cooperation has contributed to the changes in school sports.

By developing the first "primary school football teaching resource package" in China and carrying out systematic training for more than 3400 physical education teachers in the whole country, Nike has provided a positive sports experience for more than 800000 children.

The new cooperation reflects Nike's global launch.

"The project lets children" move "and efforts to change the trend of lack of movement.

It is understood that through cooperation with China's Ministry of education, Nike has made great progress in the whole country, especially in Shanghai.

The first memorandum of cooperation mainly includes three contents: Nike football sports curriculum, "open school gate" and "dynamic campus" pilot project in Shanghai.

The second memorandum of cooperation will be called the "vitality campus" project.

In recent years, Nike has carried out the following effective activities through the "vitality campus":

- to carry out nationwide sports teaching innovation in order to support the construction of physical education teachers' abilities, and to identify sports that are mainly developed by football, and greatly increase investment in juvenile football, especially in school football.

- the first football course in primary schools was set up to enhance the teaching level of schools.

So far, more than 2700 instructing materials have been issued to physical education teachers across the country.

The training covers 16 cities and more than 2800 schools, providing opportunities for more than 800 thousand children to experience sports.

The "open school" campaign cooperates with 32 schools in Shanghai, opening sports facilities to children after school, and organizing a number of sports activities guided by high-quality coaches.

The weekend also organized family sports activities to encourage parents to let their children participate in sports.

In the future, this activity will be carried out in more schools throughout the country.

The "vitality campus pilot" project covers 10 schools in Shanghai to enhance children's sports experience.

Under the guidance of full-time International coaches assigned to each school, physical education, extracurricular sports activities and weekend sports activities have risen to a whole new level.

In addition to the Ministry of education, Nike also has

Work together to provide opportunities for children to participate in sports activities in poor areas: through hope primary school basketball projects and Yao fund cooperation; through the development of large-scale volunteer base for the more than 322000 children in 342 remote schools in remote areas of China to create a basketball opportunity; through the Jordan launch program, and the China foundation for poverty alleviation, a three year partnership was established to help more than 1000 children in less developed areas complete secondary education and increase their participation in sports.

The Nike Sports Association and the one foundation set up a partnership: the project was originally a post disaster assistance project, which was used to help the children of 50 children's homes after the Ya'an earthquake, and later developed into a regular sport to help children in less developed areas in China.

In addition to China, Nike is currently in the United States, Brazil, Russia and other countries and regions to carry out the "dynamic campus" project.