Traditional Department Stores Encounter Intense Shocks From Electric Providers

According to reports, in 80s and 90s, Chinese cities and towns sprung up in waves.

However, in twenty-first Century, department stores gradually declined.

In some places, department stores still stand on the streets of cities, but they are not as prosperous as they used to be.

For example, in Zhengzhou every year, in June, for the commercial department stores, Zhongqing seems to have become the established standard of large festivals.

Because June is half a year.

All of them are facing the pressure of sprint sales performance in the first half of the year.

Reporters interviewed found that traditional sales promotion, gift giving and interactive activities dominated the annual Zhongqing routines, causing consumers to Tucao.

In June, the business department store in Zhengzhou was in waves one after another.

In addition, in order to fight for more

Share, many shopping malls choose to lengthen the Zhongqing cycle, and a number of shopping malls have launched the second wave celebration.

According to the survey, this year's Zhongqing also brought super high passenger flow to shopping malls, and even some individual shopping malls refreshed.

According to on-site interviews and interviews with consumer reporters, it is found that although shopping centres strive to innovate and create diversified shopping malls and atmosphere, at present, the activities of Zhongqing activities in various shopping malls are still full and consumers are mixed with each other.

After 90's sister Jia Jia said, "discounts, gifts, activities, now Zhengzhou shopping mall Zhongqing is such a routine."

According to Liu Daoxing, former vice president of Henan Academy of Social Sciences, "economic development and social consumption are in the new normal, which has promoted the new normal business.

Traditional stores with a single structure, no customers and poor experience are outdated.

In addition, a reporter's visit found that many shopping centers in Zhengzhou are becoming more and more homogeneous in terms of business positioning, brand introduction, tenant combination and operation mode.

A number of shopping malls from the ground floor to the top floor, almost every layer of the hotel, and the most popular types of restaurants and brands, for shopping centers, department stores, restaurants, cinemas, entertainment and other formats combination has become standard.

In this regard, Liu Daoxing said that the catering industry has a certain role in the development of shopping malls, but how to turn the diners into buyers, it has become the key. Catering to consumers after shopping malls, shopping malls should spend more on marketing tools and commodity configuration, and do well in internal business, so as to increase shopping opportunities.

Some people say that the advent of the electricity supplier era has accelerated the decline of the department store industry. Some people say that consumers are becoming more and more picky, and plain commodities are hard to arouse consumers' desire to buy.

In fact, this phenomenon does not only happen in China.

Traditional department stores are no longer popular in some parts of the world.

When it comes to American department stores, many people think of Messi department store for the first time.

Messi's department store, which was born in 1858, has witnessed the history of the department store industry in the United States.

Messi stores are located in major cities of the United States.

However, now entering Messi's department store, only to see some foreign tourists, only to meet sporadic locals.

Pang Zhe, an American observer, said that since the beginning of the online shopping shopping, mobile phone shopping, and free international pportation, the business of large scale retailers began to decline. The sales of large retailers in the United States began to decline sharply in the New Year holidays in the early 2015. The challenges faced by large department stores are more and more arduous. In the retail department stores, such as Messi department store, Taghit department store, etc., when the first quarter results were released, the results were not as good as expected, and the stock prices fell by 15% to 25% respectively. The executives of these companies also used the mainstream financial media to show investors and consumers the reform of their business mode, and in the near future, they would do their best to provide consumers with cheap and convenient products and convenient shopping environment.

At present, many large department stores have launched their own famous brand discount products stores. According to statistics, the products sold at large stores in the US have dropped by 4% in the first quarter compared with the same period last year, while the sales of famous brand products sold through the Internet increased by 65%.

In March this year, online sales increased significantly to 86% over the same period last year. Some retail department stores are merging online with shops, ordering online, then picking up goods or returning goods from nearby stores. Shops hope to attract consumers to browse in stores, and they will accidentally find their favorite products and impulse shopping, which is an advantage that online shopping does not have.

Because consumers will have a very selective search on the Internet, and the advantage of department stores is still very tempting at present. But in the future, business models are still very creative and updated all the time. Otherwise, the worsening situation under network competition is hard to reverse.

In recent years, the German department store industry is also in the critical stage of pformation.

Carle, a German supermarket chain, has been laying off a lot of jobs and reducing its stores.

Wang Fengbo, a German observer of the global Chinese language broadcast network, said the popularity of online shopping is the cause of the collective shopping malls to be in the brunt of the dilemma.

There are more and more online shopper. Half of the about 40000000 people in Germany have had the experience of online shopping.

In 2015, the German consumer research association issued a statistical report that 80% of German Internet users aged over 10 had bought online.

According to the data of Germany in 2015, the share of online shopping accounted for 8% of the retail sales in the year. If it is specific to non food products, the share of online shopping accounts for about 20% of the total retail sales of the year. The main products of the online shopping are clothing, books, electronic products and sports entertainment products.

Germany, because it is a relatively mature market economy country, does not have massive construction like China in a short time.

Therefore, the impact of online shop operators on traditional retail industry is not obvious on the surface.

More in statistics, such as the largest department store group in Germany, which was bankrupt in 2009 and later acquired by a larger foreign supermarket group, did not go bankrupt at last.

But it is also an example that Germany's large retail department store is increasingly challenged by e-commerce and online shopping. There is no doubt about that.

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In the face of the downturn, German department stores are trying to find a way out.

Wang Fengbo introduced that the large supermarkets and department stores in Germany have also done a lot of efforts to cope with the impact of online shopping on traditional retail businesses, such as improving the decoration of stores, improving the enjoyable experience of shoppers, and so on.

At present, most of the large supermarket groups in Germany have their own online shopping platforms, that is, they put forward the so-called multi-channel operation, that is, not only attach importance to physical stores, but also attach importance to the integration of their online shopping platforms. The German consumer association released a report in April this year, and even said that the trend of online shopping increased year by year. There are some stagnation in Germany, and the trend of online shopping is becoming increasingly saturated. This is undoubtedly a reassurance and a gospel for the physical retail industry.

In Japan, there are many shopping malls in the city, which have become a major attraction in Japan, attracting tourists from all over the world.

In the context of the impact of the electricity supplier, the Japanese department store industry has also experienced the declining period of the industry, but fortunately they did not eat and die.

Huang Xueqing, Japan's observer, said that the pformation of the Japanese department store industry is pforming the old elegance into a new form.

Retail sales in Japan are 140 trillion yen, including 6 trillion and 200 billion yen in the department store, accounting for 4.4%. Despite the record of 7 consecutive months of growth last year, compared with 6% in 1990, the Japanese department store has declined a lot. The department store has been hit by stores, brand stores and online stores in the past 20 years, and the customers have been losing. However, this is the result of hard work of the major department stores in Japan.

In order to reinvent guests to department stores, department stores are changing their business strategies to create attractive shopping environments and services.

For example, a department store in Osaka localize the shop as a theatrical department store, and places some stores as a place to provide customers with new and individualized lifestyle information.

All kinds of designers' exhibitions and cultural exhibitions will be held. In the food store, they will also lease farmland and cultivate organic vegetables in the area, both with local flavor and food from all over the world.

Many department stores also carry out large-scale decoration and expansion, such as the Tokyo Shinjuku's shin Dan main store, spent 9 billion yen to pform, add an artistic atmosphere to the store, display various artistic elements in the commodity display, and provide customers with different shopping experience in other stores.

Some department stores also run their own online department stores, but their performance is not good enough.