Taiping Bird Invest Six Hundred Million In Ningbo To Build New Landmark Of Bird Nest

In order to develop its company vigorously, Taiping bird group announced in recent time that it will invest more than 600 million yuan in Ningbo and establish a new fashion landmark in Ningbo, which looks like the bird's nest.

The high tech Zone will develop a fashionable and creative landmark with the appearance of "bird's nest".

It is invested and built by Taiping bird group, a well-known local clothing enterprise in Ningbo, with a total investment of 600 million yuan.

As one of the major investment projects in the province, the project will start construction in the near future.

The building similar to the "bird nest" in Beijing is the Taiping bird dress innovation research and development base, located in Guanghua Road area, Ningbo high tech Zone. The land area is 19004 square meters, the total construction area is about 73250 square meters, the ground floor is five floors, and the underground three floors. With the theme of fashion, creativity, culture and communication, the resources of creative industry chain are gathered together to create the first fashion and creative center in Ningbo.

Ningbo's bird nest is expected to be completed in June 2019.

The Taiping bird, founded 20 years ago, now has "Taiping bird" men's wear, women's clothing, and "

"Girls' clothing," Mini Peace "children's wear," AMAZING "light luxury men's wear," mathile "women's wear and other brands.

With fast fashion, virtual joint operation mode and clothing brand's creativity, design and marketing as the main body, last year, the group achieved retail income of 16 billion 900 million yuan, profits and taxes reached 1 billion 560 million yuan, ranking the top 10 of the national garment enterprises.

At present, the group's Ningbo Taiping bird fashion dress Co., Ltd. is applying for listing on the Shanghai stock exchange.

After the "Taiping bird" flies high, its vision is becoming more and more internationalized.

To fill the gap in high-end fashion retailing, it has become the world's top fashion designer brand "Alexis Mabille", becoming the first Chinese apparel company to participate in the formal membership of the French Advanced Custom Fashion Association.

The chairman and chief executive of the brand, Alexis Mabille, graduated from the Paris High Fashion Association College and worked for the top fashion brands such as Dior and Yves Saint Laurent (Eve Szentloran) for over 10 years.

In addition to Zhang Ziyi, Li Yuchun and Angela baby, who have made a blockbuster for the fashion magazines through the "Alexis Mabille", they have set up two independent stores in Paris, and each custom made garment price is about 500 thousand yuan.

Zhang Jiangping, chairman of Taiping bird group, said: "with the cooperation of Alexis Mabille," Taiping bird "now has a foothold in Paris, like a branch office in France. The designer of Ningbo's headquarters can go directly to Paris Academy.

At the same time, it lays the foundation for the world's top designer brands to enter the Chinese market and intends to open hundreds of stores for the Alexis Mabille brand. "

"Taiping bird" has devoted its efforts to design and research and development, and has joined forces with fashion design institutes such as France and the United Kingdom.

At present, there are more than 500 designers in the group, with 24 new products on the shelves every day.

The marketing network has already spread to 31 provinces (districts), and the number of outlets is 3794.

Last year, "double 11", with the sales volume of 383 million yuan, won the first place in the whole net domestic clothing brand.

This year, it smashed up 3.5 hundred million stores, and the number of shops will increase by about 500.

"

Without borders, we need to integrate innovative elements, and innovate marketing mode with traditional entity store + electricity supplier + net red live broadcast mode, so that "Taiping bird" will strive to become a cultural element symbol of Chinese clothing brand.

Zhang Jiangping said.