Interview With Fashion Designer Masha Ma

Q:Masha Hello, tell me about the inspiration of this season's clothing series.

MashaMa: this season's inspiration comes from undergroundtechno's music, influenced by memories of childhood in Beijing and London.

The technology inspiration comes from the traditional Japanese porcelain repair technology "Kintsukuroi" (Jin Shan). Jin Jian will finally decorate the parts with gold, and the original intention of using gold is to face imperfect things and treat them with a perfect way.

Q: there are many big names in the near future.

Talking about a lot of design series will consume too much.

Do you have the energy to influence the quality of creation?

MashaMa: I think the focus and dispersion of energy should be arranged.

In order to ensure the quality, I didn't do much expansion and accumulation, but kept a relatively stable number of look, and also focused on the quality of every look. I don't think it will be affected by this.

Moreover, the release of Paris Fashion Week show is also the result of the whole team cooperation. It is the most important thing to work with the team more smoothly.

Q: I wonder if you have noticed that many brands of this week's fashion week have made significant innovations in the field of sale and display. Some of them have reduced the time of show and purchase, allowing users to see and buy, and even reducing the number of shows.

Do you think this will herald a big change in the whole fashion week industry?

MashaMa: in fact, many brands are now in the form of buying after the show. I personally think that this form will bring some problems.

The release itself should be to play and create

The best and the most important moment of inspiration should be the moment of your creativity. After the show, it emphasizes the commercial nature of the brand product. I think since it is a designer, it should pay more attention to the design, which may be different from the starting point after the show.

But times are changing, and we are also moving forward, looking forward to a new and better mode of sale and show in the future.

Q: in this information explosion society, your good friend Zhou Xiangyu recently talked about in micro-blog.

The industry seems to be turning into a big factory that produces gorgeous waste instead of DreamWorks. How do you feel about it?

MashaMa: I feel that every industry has a lot of problems and problems in this era of information rapid and rapid operation. Whether it's a huge factory of luxuriant waste, or whether it is a dream factory or a firm belief, we should continue to move forward. It is a matter of everyone's will and ability, and the whole industry may not be able to change because of a person's will and ability, mainly because every industry has such problems.

But I think, as a new generation, we must move forward.

More importantly, stick to your original beliefs.

Q: more and more brands like to invite the popular star show in fashion week to increase the exposure rate of the show. Do you think it will win the competition or feel that this is a win-win way of publicity?

MashaMa: we have always welcomed the brand style and temperament.

There are many common stars in the concept, and of course, it can bring a better exposure to the release of the brand show. I do not think this is a big win.

However, if it is just an unsuitable star to see the show in order to improve the exposure rate, it will also have a negative impact on the brand, so whether or not a win-win situation depends on the brand's own decision.