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Russia Buys 90% Overseas From China

2016/9/28 18:24:00 50

Offshore OutsourcingE-CommerceDigital Electronic ProductsOnline Shopping Mall

According to the Russian electricity supplier Association statistics, Russia in the first half of this year

online shopping

The scale grew by 26% over the same period last year, reaching 405 billion rubles (1 roubles or about 0.1044 yuan - Ben net note), but the annual growth rate of online shopping grew to 18.4%.

The growth rate of cross-border online shopping continued to grow: in the first half of the year, the growth rate was 37%, or 45% over the whole year, exceeding 1/3 of the total scale of Russian online shopping.

The vast majority of overseas online shopping comes from China.

According to reports, according to a joint survey by Russian electricity supplier Association and Russian post, the scale of Russian online shopping is expected to reach 900 billion roubles by the end of the year, up 18.4% from 2015.

Russia

Online retailers

Anton Sokolov, executive director of the association, explained that the growth rate this year was caused by the bad situation in the first half of last year, when the market felt the smell of crisis.

He said, "under this background, the situation in January 2016 -6 is good, and the drop is lagging effect".

Reported that the growth rate of cross-border online shopping scale is still rising, surpassing the Russian domestic market.

Russian electricity supplier market share in the first half of this year expanded by 37% to 143 billion 100 million rubles.

This year, exports are expected to grow by 45% to 320 billion rubles.

The share of cross-border online shopping increased from 29% in 2015 to 35% in 2016.

According to the Russian electricity supplier Association and Russia post, the number of international mail doubled in the first half of this year, an increase of 102%, while the domestic market orders increased by only 5%.

Russian postal service handled 98 million 700 thousand international cargo parcels in the first half of this year, more than double the same period last year.

The share of China's online imports in Russia is still overwhelming, accounting for 90%, the report said.

The European Union accounted for 4%, the United States 2%, and the rest 4%.

Russian consumers have bought a lot of cheap goods from China's Internet, of which 64% of orders are not more than 22 euros, and 95.8% of orders are under the tax-free threshold of 150 euros.

The survey points out that Russia has more consumers online than any other European country.

In 2015, 84 million of Russian online shoppers were over 16 years old, of whom 50 million used mobile networks.

The Russian electricity supplier Association stressed that Russia therefore gathered "huge potential for online shopping growth". At present, the share of online shopping in its total retail sales does not exceed 3.5%, accounting for 10% in the United States and 13% in the UK.

Reported that Russia "Yule malt"

E-Shop

Oleg Pchelnikov, a business manager, believes that the online shopping market is "relatively stable".

The US dollar rubles exchange rate is currently fixed in the range of 63-67 roubles, and the prices of major commodities remain almost unchanged for consumers.

Beginning this year, "Yule malt" observed that consumers' interest in electronic technology products gradually recovered, such as computers and digital electronic products.

Niels Tuzin, co-founder and executive director of Lamoda, believes that consumer behavior has changed.

"Consumers in the mass market have become more concerned about prices and preferences, although brand and price are equally important for luxury consumers," he said.

"There are two trends in consumer behavior: people are buying more and more online, but on the other hand, people are more sensitive to price, looking for more cost-effective price concessions and cheaper products," said Danny Perekarlskiy, general manager of Ozon online mall.

Per Leo Karski also said that the prepaid orders in Ozon increased by 40%, which means that consumers' trust in online shopping is also increasing.

He predicted that the total volume of online purchases in Russia will increase by 10% in 2016, which is close to the 7.2% forecast of the Russian electricity suppliers association.


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