Adidas Challenges Nike And Opens The World'S Largest Store In New York

According to the world clothing and shoe net, last week, sporting goods giant

A new flagship store has been opened in Fifth Avenue, New York, which is by far the largest store in the world.

This new New York ADI flagship store is inspired by high school gymnasium. Besides selling the unique products of ADI, it will also give customers a unique shopping experience.

And the main competitor of ADI in the US market, Nike has just opened a super flagship store in the SoHo District of New York in early November, which occupies an area of 55 thousand square feet.

Two years ago, the flagship store opened in New York was smaller than the two, which was 20 thousand square feet.

But the competition seems to be over yet. Andrew announces that he will also be stationed in Fifth Avenue, Manhattan, New York, and is expected to open the world's largest retail store in 2018.

The new store is located between 58 street and 59 street in the West. It used to be the site of the famous FAO Schwarz store in New York.

Without exception, these sports brands open flagship stores, besides selling products, they also hope to bring better shopping experience to customers.

The four storey ADI flagship store covers an area of 45 thousand square feet (4180 square meters), located at the corner of 46 street, Fifth Avenue.

The flagship store's overall style uses a completely new design concept, inspired by the American high school gymnasium.

The staircase is made of cement, and the fitting room design style is similar to that of the American high school gymnasium.

Customers can also sit in the stands facing the street, watch sports Games broadcast live through the big screen, and the cashiers on each floor are built as a ticket office.

This is ADI's thirteenth store in New York.

ADI stores more than 260 stores in the United States, and the total number of stores in the world is over 2700.

ADI's sales performance is outstanding this year, and is expected to hit a record high.

They are gradually recapturing the lost market share from Nike and Andrew.

ADI has always wanted to focus on the US market in recent years. In 2014, Mark Kim, the new president of Adidas North America (Mark King) took office.

In early November, the company's earnings report showed that the sales of ADI brand in North America increased by 29% over the same period last year.

Who is the biggest threat to Nike in the North American market? Adidas or Andrew?

"For ADI, retail is very important.

We must provide customers with unique shopping experience. "

Claire Midwood, senior vice president of ADI (Claire Midwood) said.

She added that by 2020, the company's retail sales are expected to account for 60% of total sales.

Speaking of ADI's new flagship store in New York, Claire said the new design style is perfectly integrated with the company's overall planning.

"One of our strategies is to focus on key cities," she said. "New York is one of our most important cities. It represents not only sports and street culture, but also the rise of many fashion trends."

She said that the future design style will be applied to other stores all over the world, but will be adjusted accordingly according to different cities.

In the flagship store, we can find almost all the different products of ADI, which are suitable for men, women and children. The total stock is more than 2000 stock units, and it also provides many unique limited products and shopping experience.

Claire said: "now consumers are not simply shopping, they also attach great importance to shopping experience."

Therefore, the new store in New York pays great attention to "sense of movement" in its design.

Claire said: "we hope that through this store, we can make sports fans experience better."

Passageway entrance, gymnasium style lighting and so on are all designed to create a special atmosphere in the stadium.

Although there is an elevator inside, ADI encourages customers to climb different floors from the stairs to reproduce the feeling of real stadiums.

The interior space of a store is divided into two different areas for male customers and female customers. Men's goods are located on the first, second level, and women's goods are located on the third floor.

The fourth tier is the Adidas Originals and Youth Athlete products.

After crossing the channel entrance, the first thing customers see is Launch Zone, which shows the new product of ADI.

At present, this series shows NBA stars James Harden's series of signature sneakers and costumes.

In addition, there are four sets of VR devices for customers to watch videos.

Launch Zone is near the Grass Roots area, where consumers can buy juice and snacks, as well as small gifts in New York.

Customers do not need to buy a pair of new sneakers to enjoy the internal coach's analysis service free of charge.

The center of this service is Run Genie.

This is an internally developed system for quantifying the runner's footwork, similar to the camera system provided by other sports shoes stores, but it relies on a pair of wearable sensors that can be clipped on shoelaces to provide more accurate data than video.

The system is designed for junior and intermediate runners and can collect all the information needed in 40 steps.

Genie can use internal accelerometer to determine whether the runner has internal rotation or inversion, and which part of the foot falls first.

This information is sent to the customer by e-mail, not stored in the central server.

The system also recommends appropriate shoes to help correct these problems.

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The stand is located in the middle layer. There is a bronze statue of Adolf Dassler, the founder of ADI, the same size as a real person.

This is the only place with the founder's statue besides ADI's headquarters.

The third floor of the women's products sales area has a huge shoe wall, which has opened up a sales area for the training and running supplies of the Stella McCartney series.

Female consumers can use ADI's latest Bra Finder technology, according to their needs underwear support, choose their size and cup type.

There is also a mini runway for consumers to test the comfort level of the running shoes.

In the fourth floor, besides showing the latest classic and youth products, there is also a special area of Adidas's custom studio Miadidas. Customers can choose several different styles as templates to customize their own sneakers, including the most popular running shoes UltraBoost.

In addition, there are 500 double limited edition of the New York theme UltraBoost, priced at $265.

In general, ADI will deliver the goods within the next three to five weeks after the order is placed.

The charge for custom service is about 10% of the price of the template sports shoes.

There are custom studios all over the store.

There is also a huge shoe wall for men's customers. There is also a printing shop that can customize the Jersey. Other facilities such as treadmills and gait analysis, as well as areas that sell various types of licensed goods, include football, basketball, tennis and outdoor sports.

In addition to all kinds of goods, there are all kinds of art works in the shop, and a lot of books on fitness and nutrition.

These art works and books will be changed regularly.

In the process of building this new store, ADI has also carried out the consistent environmental protection concept, using a large amount of materials and decorations in the building as well as plastic wastes in the sea to minimize the use of new materials.

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