European Luxury Brands Are Turning Their Attention To The Japanese Market.

It seems that the good economy, the mature market and the complete aesthetic cultural foundation make the Japanese market attractive to European luxury brands.

For luxury brands,

It has always been a potential emerging market.

In the early ten years, the performance of the Japanese market was outstanding, and the strong purchasing power of consumers could even grab a separate paragraph for the country in many earnings reports.

In recent years, the Chinese market has gradually replaced Japan as Asia's most important luxury purchasing power.

But recently, the fashion media "women's Wear Daily" issued a statement that Japan is re attracting the attention of European luxury brands, especially the Italy brand.

"They know exactly what they want - and the labels made in Italy are enough to bring sales."

The women's wear daily used this sentence to describe the attractiveness of Japanese consumers to European luxury brands.

The judgement is not based solely on assumptions.

Valentino, Max Mara, and Dior will hold small scale brand activities in Japan in the coming months.

Bottega Veneta also chose Tokyo to release the first series of new creative director Daniel Lee, and will set up the largest brand store in Asia in Ginza.

Valentino is located in the flagship store of Ginza Six.

The reason behind this is that the Japanese economy is beginning to regain growth.

DDT's "Global Power of Luxury Goods 2018" said, "Japan's economic trend is optimistic, which makes the luxury market begin to recover steadily after prolonged silence, plus the increasing number of tourists and younger generation of consumers, Japan.

There will be further growth. "

Another Will Higham, a behavioural forecasting expert, mentioned that in addition to the skin color of the economy at the macro level, the impact of the 2020 Tokyo Olympics, coupled with the maturity of domestic minimalism, has a positive impact on the luxury market.

The former does not need to say much. The latter shows that consumers who are twenty or thirty years old will reopen their pursuit of quality products in the case of increased purchasing power.

In addition to sales, luxury goods are also devoted to disseminating art, aesthetics and brand stories.

Bally's CEO Fr e d e ric de Narp accepts "

"In the interview, Japanese consumers are most interested in this area than other markets.

"No place in the world cares and knows the story behind products like Japanese consumers. These stories are the foundation of luxury goods, and that concern is

Unique. "

Narp said.