Red Beans: Watch CHIC, Know The Industry

The red bean group has completed the pformation from OEM to ODM several years ago, and now it has entered the process from ODM to OBM.

Red bean's foreign trade division has its own R & D department, and its design style has been recognized by foreign customers, so that ODM has a steady stream of orders.

Of course, the export business of red bean self brand is also proceeding in an orderly way.

In 2009, the red bean group will continue to hold CHIC.

In 2008, three brands of red bean Hodo men's clothing, Yi Di Fei and ZUO all took part in CHIC. The generous and concise booth gave many visitors a deep impression.

In particular, Hodo men's debut in the national exhibition after the comprehensive pformation, has achieved very good results both in the industry and in the customer market.

In 2008 1~10, the red bean group's business income was nearly 18 billion yuan, an increase of 25% over the same period, and it is expected to exceed 20 billion yuan throughout the year.

For red beans, "a simple and straightforward phenomenon on CHIC may be the answer of a long history of economic researchers. It may also imply the future trend of the international garment industry and the trend of the international garment market.

In a sense, CHIC has become the weathervane and barometer of the garment industry in China and even the world.