Another Look At Anta'S Best Performance, The Imperial Palace'S New Clothes, Gap And Oldnavy'S Breakup.

No matter what big news is there at home and abroad, what are the big events last week?

China apparel network takes a look at the domestic and international clothing industry.

Major events in China: February 25~3 1

China's down jacket in America fires from Zhejiang to the upper east side of New York.

Recently, a down jacket brand named Orolay has attracted people's attention.

It has recently hit the top seller list of women's clothing in the US Amazon, with the number of comments up to more than 6500 far away from other brands such as the North Face, Columbia, Calvin Klein and so on.

Previously, Orolay often appeared in the first place in the category of Amazon down clothing category. Its appearance rate on the American street is also higher and higher, especially the largest mid length women's thickening down garment, which has become the symbol of Orolay.

Zhongfu said: Orolay as a Chinese brand, but in the United States, Europe, Japan and other countries as the main selling place, can not help but be puzzled.

China's electricity supplier operating costs gradually increased and attractiveness declined, while overseas e-commerce platforms such as Amazon launched some overseas business support policies, prompting more overseas businesses to enter. This is also one of the top brands of Orolay clothing brands.

Anta history best annual report: revenue 24 billion 100 million yuan, 5 years double-digit growth

The Anta Sports Products Limited, China's leading sporting goods group, released its annual performance in 2018 in February 26th. In 2018, the group gained 24 billion 100 million yuan, an increase of 44.4% over the previous year, a gross profit of 12 billion 687 million yuan, an increase of 53% compared with the same period last year, a gross profit margin of 52.6%, an increase of 3.2% over the same period last year, and a net profit of 4 billion 100 million yuan, an increase of 32.9% over the same period last year.

The group's healthy business indicators have created the best performance of Anta group ever since, and have maintained double-digit growth for 5 consecutive years.

In 2018, Anta group insisted on the development strategy of "single focus, multi brand and all channel", and promoted the value retailing with "consumer as the core", the main brand and multi brand co development under the group, and created excellent financial performance.

As one of the four major sports brands made in China, Anta has been doing well in recent years, while the acquisition of FILA is a new turning point for Anta. The growth rate of over 80% last year has become the biggest engine for the growth of the group.

Aiming at China's demographic dividend and absorbing overseas mature brands to widen the market segments of Anta, we need to find an ingenious balance between sports and fashion, and improve Anta's fashion and market share more effectively.

Seven wolves 18 net profit 350 million, traffic operation brings growth

In the evening of February 26th, Fujian seven wolves industrial Limited by Share Ltd (Securities short: seven wolf wolf stock code: 002029) issued the 2018 performance bulletin.

The results show that the company achieved a total revenue of 3 billion 521 million 384 thousand and 600 yuan in 2018, up 14.15% from the same period last year, and realized a net profit of 347 million 579 thousand and 200 yuan, up 9.79% over the same period last year.

For the growth of performance, the company said that mainly through strengthening the capacity of traffic control and operation, the overall sales of the main brand line and the sales of e-commerce have all increased, driving the growth of operating income and profit during the reporting period.

Zhongfu said: the seven wolves showed a warmer state last year after the decline in performance. It is impossible for the seven wolves to carry out the "wholesale to retail" strategy and pay attention to the enhancement of brand power, product strength and channel power.

But last year's acquisition of the internationally renowned light luxury brand Karl Lagerfeld in the Greater China region's substantive control rights, but the acquisition not only did not contribute to profits, but it appeared a loss, which has a certain impact on the overall performance.

Transformation will be one of the directions for the seven wolves to keep their performance growth.

The the Imperial Palace, "IP", which is worth 1 billion 500 million, is now in fashion.

Last year, the Imperial Palace's "IP" (Intellectual Property, intellectual property rights), which earned 1 billion 500 million yuan, made a new attempt to fashion, and launched the "Jilin" clothing products with the local designer brand and the designer's platform ICY.

But this is not the first attempt by the Imperial Palace to get people out of their natural thinking.

Playing a "IP" card is the step that the Imperial Palace bravely took as early as 2013.

With the tide of the national tide and the craze of local culture, the the Imperial Palace "IP" launched by "Meng Meng" has launched a series of popular products. In February this year, the president of the the Imperial Palace Museum, Dan Jixiang, revealed for the first time that the sales revenue of the Imperial Palace was up to 1 billion 500 million yuan in 2017.

Zhongfu said: in the past few years, the Imperial Palace has gradually developed its "IP" business step by step, and strengthened entertainment content, so that more people can understand the Imperial Palace culture.

The cross border cooperation, the Imperial Palace palace culture obtained the Imperial Palace's first cross-border licensing of clothing, will be integrated with the global designer platform ICY, trying to enrich the the Imperial Palace's exquisite palace works and its rich connotation in the concept of "gimmick", using modern techniques to re appear in a large vision.

La Natsu Bell terminates the fund-raising plan for convertible bonds, raising funds

February 26th news, yesterday evening, La Natsu Bell announced that the company to terminate the public offering of A shares can be Switching Company bonds.

In September 21, 2018, La Natsu Bell convened the eighteenth meeting of the third board of directors of the company, and passed the "motion on public offering of A shares to Switching Company bonds".

At that time, La Natsu Bell proposed to raise funds not more than 1 billion 530 million yuan.

After deducting the issuance cost, the fund-raising fund will be applied to 4 projects, namely, the expansion project of the retail network, the upgrading project of the store, the construction project of the intelligent store and the construction project of the logistics center.

Zhongfu said: since La Natsu Bell landed on A shares in 2017, his performance has been in a slump, but it has not stopped La Natsu Bell from continuing to expand, and the measures such as acquisition and expansion of stores have appeared one after another, but La Natsu Bell has encountered more problems.

How long will it take for La Natsu Bell to bear the burden of issuing convertible bonds to raise funds and fail to perform well and share prices continue to fall?

International events: February 25~3 1

Fast fashion is too wasteful for British legislators to levy taxes on fast fashion retailers.

The Environmental Audit Committee Environmental Auditing Board (EAC) of the British Parliament, after eight months of investigation and research, reported on Tuesday that Britain buys more clothing per capita than any other European country, but millions of tons of discarded clothes worth 140 million pounds a year are sent to the reclamation area and incinerators. Meanwhile, the air and sea links in the British clothing market have caused a lot of carbon emissions.

In order to raise consumers' environmental awareness and increase the environmental responsibilities of clothing manufacturers and retailers, EAC recommends that 1 pence be charged to retailers for each item sold, and an additional 35 million pounds is expected to be used to improve clothing recycling and recycling.

Zhongfu said: fast fashion has been popular in fashion industry with the characteristics of fast, fashion and low price. But it also extends many problems. Environmental protection is one of them.

Because of the "fast", the quality and life of clothing will be shortened, and low price and low cost will become a kind of related link. The waste of resources will increase, coupled with the neglect of clothing recycling, the harmful substances of brand products will also exceed the standard. Even the slow-moving products will be burned and bring many social and environmental problems.

With the growing appeal of fashion and environmental protection, the sustainable development of fast fashion is also highly concerned. Britain's proposal to impose taxes on fast fashion retailers to a certain extent is to alleviate the environmental problems of fast fashion.

Nike was torn apart?

In recent years, the quality problem of frequent sneakers has been put on the table.

In February 21st, Lebron James, the most gifted and talented basketball player who had been booked for the 2019 NBA draft, was injured in less than 30 seconds in Duke and North Carolina's basketball competition.

And the boots at his feet are not the other ones. It's Nike's PG 2.5 generation customized for Duke University.

After the incident, not only did Duke lose the game, but also the remaining season in Zion became suspicious, and the social media's crusade against Nike was also over the wave. Most of the spearheads were directed at Nike's frequent product quality events in recent years.

Zhongfu said: the tear event is not the first case of Nike. Last season, Nike, as the sponsor of NBA's New Jersey, launched the environmental protection material Jersey.

In the commercial era where traffic is king, Nike is facing an awkward situation of "the intergenerational tear of spokesmen".

Just as everyone thinks that Zion will become a successor to James in a logical way, when Nike signed the most expensive rookie shoes endorsement contract in history, the "shoes shoes" incident made the cooperation between the two sides regenerate suspense.

Decathlon sold 1147 unqualified clothing, fined 8 yuan!

In February 26th, the official website of Shanghai Market Supervision Bureau announced that Decathlon (Shanghai) Sporting Goods Co., Ltd. purchased 1150 knitted sportswear knitted goods No. 2514778 from the manufacturer in February 1, 2018 and sold them abroad.

In June 22, 2018, the inspection department found that the above knitted sportswear was an unqualified product, and 1147 pieces of unqualified products had been sold abroad.

Accordingly, the market supervision department ordered the parties concerned to stop selling, and imposed a fine of 80385 yuan and confiscated 18912.54 yuan of illegal gains.

Zhongfu said: Decathlon product quality problem has been more than one or two times, such a situation described Decathlon in low price and high quality, it is difficult to find a balance.

Low price product is one of the goals Decathlon has always believed, but it has been repeatedly exposed to quality problems. This impression of consumers will lead to brand awareness.

How to balance the low price and high quality should be the future thinking of Decathlon.

Can Lanvin's new creative director release the first show?

At 5:20 p.m. on February 27th, the French fashion brand Lanvin completed the brand debut of the new creative director, Bruno Sialelli.

In addition to the star blessings brought home by Janine Chang and Meng Meiqi, the main reason for the show's attention is its brand fans' expectations for Bruno Sialelli.

For the brand, the creative director is no less than the brand reinventing parents. Especially in recent years, such as Celine, Burberry and other classic brands have launched the new creative director, the fate of these brands will always be a hot topic in the fashion industry for nearly a year.

Zhongfu said: Lanvin has been in a state of turbulence after leaving from the creative director Alber Elbaz, and several creative directors have finally come to an end.

At the end of last month, Lanvin announced that Bruno Sialelli, the 31 year old Loewe designer, had been the creative director of the brand, filling the vacancy for nearly 10 months.

Bruno Sialelli, after the first series of Lanvin releases, has aroused the reexamination of the industry.

Finally, whether Bruno Sialelli can lead Lanvin back to the brilliant era is still worth studying.

Old Navy and Gap brand split up into two listed companies in the future

Gap Inc. (GPS) is splitting the fast-growing low-end brand Old Navy from other businesses to create two publicly listed companies.

The partition plan is not only a recognition of the different destinies of two garment chain corporation, but also reflects that he has lost his strong control over American consumers in the past.

Over the years, Old Navy has been better than sister brand cape and Banana Republic in terms of lower prices and attractive marketing.

Old Navy currently generates more revenue than cape and Banana Republic, which accounts for almost half of the parent company's US $16 billion 600 million sales in 2018.

Zhongfu said: after the fashion gradually slowed down, the Gap brand has lagged behind in recent years, and has continuously cut down the cost through closing stores, hoping that the channel combination can improve significantly, but the effect is not significant.

After the Gap split the Old Navy brand into an independent listed company, it will no longer need to lend funds to the group to support other brands, and it will get better development.