Hebei Clothing Personalized Customization Pilot And Consumer Goods Brand Promotion Project Begins To Declare

To promote the high quality development of Hebei's clothing industry, food industry and special products, Hebei industrial and commercial bureau issued a circular recently, and from August 8th to August 25th, the province carried out the pilot project of garment customization and consumer goods brand promotion project.

The pilot project of garment customization pilot project: Enterprise Application of information technology, flexible manufacturing technology and other advanced technology, through personalized customization platform, modular product design, flexible production and management mode, with large scale production quality, cost and speed, to customize an arbitrary number of products for a single customer or small batch and multi variety market, and achieve a user oriented, consumer oriented backward conduction mode of production. The main directions of this trial are information interaction capability, flexible manufacturing capability, information resource application capability, enterprise cooperation and sharing ability and industrial chain collaboration capability.

Declare enterprises must meet the following requirements: the main business income in 2018 is more than 20 million yuan of clothing production enterprises; personalized customization business is normal operation, has certain customer resources, more mature business processes and profit mode, in 2018 personalized custom clothing business income of more than 4 million yuan; personalized customization platform is practical and convenient, operation is normal; production equipment has network foundation, key process NC rate >30%; realize product design, process data integration management, digital research and development design tool penetration rate >40%; quality management system, service system is perfect, product quality is stable, market reputation is good; production management has a certain digital Foundation.

Through the national two integration management system, the implementation or evaluation of the pilot enterprises and the "two fusion demonstration enterprises" of Hebei province are given priority. Enterprises have relevant plans or implementation plans for developing large-scale customized garment business, and the brand culture characteristics of the enterprises are outstanding and the reputation is high. Hebei's top ten clothing brands and Hebei excellent clothing brands are given priority. In the past 3 years, there are no serious illegal records and major safety incidents.

To declare the consumer brand promotion project must meet the following requirements: brand promotion, image exhibition shop display and sales are related to the documents clearly, the food, clothing and special products produced by Hebei enterprises should be located at the airport and high-speed rail stations, and have been operated normally; the decoration style should be unified, the staff dress uniform, the design is concise and bright, the brand logo is obvious, it can be the regional characteristic brand product display sales collection shop, also may be the single brand display shop, the storefront layout should highlight the characteristic product characteristic, each display shop area is not less than 20 square meters; can provide the brand to enhance the image exhibition shop rental contract or the property right proof, can manifest the business performance related proof material and so on.