How Can We Avoid Brand Fraud In 2019?

It is said that women earn the best money, especially contemporary women. So for the investors, fashion women's clothing industry is certainly one of the indispensable business opportunities. How can we avoid joining the swindlers, and what information should we pay attention to when joining the swindlers? How can we avoid brand discount women's joining in 2019? What should we pay attention to?

In recent years, more and more people have opened clothing stores, and some people have succeeded. Some people have failed. For many reasons, here we will talk about the matters needing attention in joining the clothing store. I hope that the franchisees will know early and prepare for them early.

　 First, follow the market and choose the right opportunity to join.

Now the clothing market is playing a conceptual battle. Many women's brands have launched the "thin body" method, keen observation, seizing market orientation, and choosing the opportunity will make the franchisee's early operation more smoothly.

Second, find out the manufacturer's details and make prudent choices.

"Han Feng" and "European and American Wind" have occupied a large part of China's clothing market, so domestic garment manufacturers are catching up with fashion. However, as a franchisee, at this time, we should have a long mind. Besides the three business cards, we should also make a preliminary understanding of the brand through various information channels. Among them, the Internet, newspapers and industry magazines are all the windows for us to understand the information.

Third, in-depth understanding of clothing brand influence.

Advertising support is particularly important for the development of clothing brands. For mature brands, it is necessary for the franchisee to investigate the advertising input status of the enterprises in your area. For new brands and small and medium-sized brands, because of their financial strength, they can not play the CCTV and star cards as large clothing enterprises. The franchisees should mainly consider the accuracy of their advertising and the quality level of the advertisements themselves.

　　 Fourth, carefully investigate and study the strength of enterprises.

"Hearing is false, seeing is believing", but in the present situation, it is not true to see with one's own eyes. In view of the current investment promotion conference of garment enterprises, marketing experts, celebrities and demonstrations of the model market have become the three bricks for franchisees. Under such a heavy blow, the franchisees took out their pockets.

Fifth, understand the system training system at headquarters is perfect.

There is a good training management system for the mature brands of garment joining, which can help franchisees conduct correct guidance in terms of re marketing and customer management. There is a complete set of franchise management system, affiliate planning, operation principles, operation manuals and so on. And a mature franchise system, in the normal operation of the situation, clothing stores to join the situation is not much.

　 Sixth, finally, how to avoid joining traps.

Before joining the brand, the franchisee must first make an in-depth study of the brand positioning. If it is positioned in the middle market blank spot or has a clear sense, it shows that the enterprise has undergone some detailed thinking and has certain brand operation ability. Because, according to the current clothing market, not too many brands, but brand homogenization serious. Choose a clothing store and avoid short selling investment companies. This kind of business is often just playing a few ads, asking a small star to endorse, and launching a two press conference. It is just a quick return of funds, quick money collection, and then pack up and leave.

How to avoid cheaters? Women's wear matters needing attention

One, the sky will not fall pie?

Generally speaking, the stronger the competitive clothing chain brand, its system is relatively perfect, the financial strength is stronger, the development prospect is relatively stable, so as to ensure the profits of the franchisee. Free brand to join more is to give you logo, so that you can help create fame, will not really give management mode and marketing method to you, and will not give any support and help in the later stage. Good things will never be given away, but there must be reasonable charges. General reasonable fees include franchise, royalty and deposit.

Two, whether the market position is clear.

Looking at the current women's clothing industry has been everywhere, how to meet the current women's discerning eyes, in many women's clothing can jump out, it depends on whether your target brand has a clear market positioning. High quality enterprises will have very detailed sales data report and market analysis report, which are the reasons for your choice of the brand.

Three, giving fish is better than giving it to fish.

If the enterprise does not provide early entry guidance and later training, then you should consider whether the enterprise cares about your existence. It is not to say that hanging the logo of the enterprise will be all the best. No matter any enterprise, it will constantly innovate and improve in the process of development. If the enterprise only cares about running itself, then sooner or later, you will lose everything.

Four. Personal inspection

For the detailed address of the enterprise, whether the business license of the enterprise is authentic or not. Another is that we choose to manage women's clothing, and ultimately the product, because products directly contact with consumers, consumers do not accept, everything has become meaningless useless. Therefore, for brand products, it attaches great importance to product development and style positioning. You need to contact your products in person, and have a thorough understanding of the materials, workmanship and clothing styles of the products, so that you can truly understand the products.

Five, how to deal with inventory

Any excellent brand enterprise will have several styles that are not accepted by the public. Then how can the enterprises assist the franchisee to handle the stock? A mature brand enterprise will have a series of perfect measures to deal with this kind of experience, and will not cram for the time being.

Six, do enterprises have regional protection for franchisees?

With the increasing number of women's wear brands, more and more women's clothing enterprises are making money under the pretence of joining. In the relevant agreements with enterprises, the franchisees should be appointed, and no other authorized stores will be authorized in the large shops. This is not only the need of franchise management, but also prevents the franchisees from collecting as many franchise fees as possible.

Women's clothing must be open to shop before they start shop. They must know something before they start a shop. Otherwise, they will be afraid to enter the swindler's hoax. Before they join the women's clothing, they will have to decide everything. Otherwise, when the shop opens and changes, it will take a lot of trouble.