Puyuan Fashion Week Branch Venue Brand Building And Intellectual Property Protection In Digital Era

On September 17, the activity of "brand building and intellectual property protection in digital era" was held in Puyuan fashion week sub venue, attracting many guests, leaders, industry personages and business representatives.

At present, 5g, artificial intelligence, big data, cloud computing and other advanced technologies are rising rapidly. In order to describe our era, many new words have been created: "information age", "digital era", "cyberspace", and of course, "globalization". Scientific and technological innovation, deepening reform, opening up and cooperation have become the themes of the times.

The third Puyuan fashion week was held in the grand occasion. It was hosted by the Organizing Committee of China Puyuan fashion week in 2019, undertaken by Zhejiang Puyuan sweater City Development Co., Ltd., and co organized by Guangzhou Boao Zongheng Network Technology Co., Ltd. (Huiju), to provide a professional interactive platform of intellectual property rights for Puyuan garment industry owners to discuss the general clothing How to embark on the road of innovation development and transformation and upgrading in the wave of digital era.

Speech by Gao Jianxue, Secretary of the Party committee and chairman of Tongxiang Golden Phoenix Group and Zhejiang Puyuan sweater City Development Co., Ltd

He said:

As the "old man" of Puyuan market, Puyuan woolen sweater market has developed from the initial Road market to a large-scale market for more than 30 years. Here, we witnessed the rise, development, growth, transformation and upgrading of the whole woolen sweater market in Puyuan, and witnessed a wave of merchants in the market.

As a golden card of Puyuan, Puyuan woolen sweater market has won numerous honors. However, under the grand blueprint of creating "China's fashion first town" with high quality and building "world-class knitting fashion industry cluster leading demonstration area", Puyuan sweater market has a long way to go and needs to forge ahead. We know well: in the context of the Internet age, we can build a solid foundation of the market, bring new vitality to the market, and stand firm in the forest of the market. The sustained and healthy development of Puyuan woolen sweater market requires not only efforts in the improvement of market hardware facilities, but also firm steps in connotation construction, especially brand construction and intellectual property protection.

We hope that through today's forum, we can constantly awaken and stimulate the brand awareness and intellectual property protection awareness of the majority of enterprise merchants, and constantly improve their own comprehensive competitive strength. Our company is willing to give full play to its own advantages, bear social responsibility, unite with the vast number of merchants in the market, work together to make concerted efforts for the healthy development and transformation development of Puyuan woolen sweater market, to create "China's fashion first town" and to build "world-class knitting fashion industry cluster pioneer demonstration area"!

Jiang Yongming, deputy secretary of the Party Working Committee and deputy director of the Management Committee of Puyuan sweater Market

He said:

In Puyuan, our clothing industry not only has the indomitable big enterprise, also has the overwhelming small enterprise. Brand is the comprehensive embodiment of the competitiveness of an enterprise and the foundation of its establishment. With the advent of the digital age, it is particularly important and urgent to protect the intellectual property rights of clothing brands. In order to put an end to the occurrence of infringement, great efforts should be made in the aspects of rapid confirmation of rights, protection of rights and reduction of costs of rights protection. In the future, garment enterprises want to get better development in the fierce market competition, refine consumer groups, provide differentiated products, do a good job in patent and copyright protection, maintain brand building and intellectual property protection is equally important.

Today, the Organizing Committee of Puyuan Fashion Week held this special activity together with Huiju. The purpose is to discuss the development and the future together. I hope you can speak freely and discuss the new path of intellectual property protection of clothing brands.

Puyuan will further maintain a good legal environment and fair competition order, increase the protection of intellectual property rights, create a good environment for brand development, and let enterprises focus on creating high-quality products. We are looking forward to more and more Puyuan clothing brands on the world stage.

Wu Bingming, President of Zhejiang sweater Association, expounds the current situation and trend of sweater industry

Yang Ming, vice president of Huiju

The signing ceremony of intellectual property services of vice president of Huiju Yangming, chairman of Puyuan Gao Jianxue.

The Organizing Committee of Puyuan fashion week specially invited Huiju as the strategic partner of intellectual property service of Zhejiang Puyuan sweater City Development Co., Ltd. the sustainable development of woolen sweater market not only needs to improve the hardware facilities of the market, but also needs to effectively use intellectual property rights to build industry competition barriers, fundamentally changing the protection and operation of intellectual property rights of enterprise merchants Only by using the defects, can we continuously improve the business performance of enterprise merchants, enhance the comprehensive competitive strength of enterprise merchants, and make Puyuan woolen sweater market develop rapidly and stand firm. It is believed that the cooperation between the two sides will bring far-reaching significance to the brand construction and development of Puyuan woolen sweater enterprises.

Chairman Gao presented a commemorative gift to our strategic partner Huiju.

This commemorative work is made by Tongxiang Puyuan artists using Pu silk as raw materials and dyed with pure natural plants. The work describes the "Pu silk man" who hopes to go back to the Silk Road, to find silk relics and to seek the current fashion combination! On behalf of the hardworking Puyuan sweater people to constantly break through self, strive to innovate the practical spirit!

Main unit lecture on intellectual property

Zhang Hao, partner of Huiju group and general manager of intellectual property business center

“ How to use intellectual property rights to build business competition barriers in the cloud Era 。”

As the "world-class knitting fashion industry cluster leading demonstration area", Puyuan is one of the core garment industries with the closest industrial chain and the most complete supporting facilities in China. With the advent of the cloud era, it has become an irresistible trend of the times to build trade barriers for clothing industry with intellectual property rights.

By Guo Shouqiang, deputy general manager of huijuyun business center“ How intellectual property provides new driving force for 5g Era ”Keynote speech.

Nowadays, intellectual property rights, as the core elements of strategic resources and competitiveness for the development of countries and enterprises, have received unprecedented attention in the global scope. How to empower the 5g era with intellectual property rights and promote the future development of new economy has become an important proposition for enterprises and even the country.

Today's special activity of brand building and intellectual property protection in the digital era has been successfully completed, and the guests have taken a group photo.