Digitalized Reconstruction Of Guangdong Garment Industry Chain After Epidemic Situation

 

In the era of "new brand", fashion and customization become the key to brand cultivation and reconstruction. "Fashion industry" is a new industry format that is characterized by high creativity, high market control capability and high added value characteristics, which can lead the consumption trend. Wang Xianqing pointed out that the fashion industry chain involves shoes, hats, bags, leather goods, jewelry, furniture, beauty salons, glasses, as well as related R & D, production, display and trading, brand building, talent cultivation, international cooperation and other complete industrial chain. Traditional clothing production methods are basically based on existing raw materials, technology and production capacity. And this epidemic makes home office, online meetings, online communication, online design, online ordering, online transactions become an integral act, is based on the Internet, big data, smart phones, consumer customized system transformation.

 

"From the clothing industry, its influence is no longer just the sales side, but through the big data and the Internet of things, it has been extended to the customized transformation and upgrading of mechanical equipment, raw and auxiliary materials and management processes. In contrast, reverse customization has become a basic trend. It refers to the centralized purchase of merchants by aggregating huge data users. That is, consumers customize products and prices according to their own needs, or take the initiative to participate in product design, production and pricing. Products, prices and so on show the individual needs of consumers, and enterprises make customized production. Wang Xianqing said that the past process was from factories to shopping malls, and now the process has changed from shopping malls to factories. Merchants take orders or designs and go to factory processing. The result of overlay is that the garment industry truly becomes a global garment research and development center, a production center, a trade center and a consumption center under the new technology background of Internet and Internet of things. Therefore, the four path of the crisis of garment industrialization is digitalization, intellectualization, branding and park. The park refers to the upgrading of the garment industry. The original professional market will gather upstream and downstream and related elements to achieve integration of production and marketing, and speed up the construction of independent brand and fashion custom incubator.

 

The Guangdong fashion week is also based on the above changes into Xintang. Wang Xianqing pointed out that Xintang itself is a prestigious denim clothing Town, and has a strong foundation for garment industry. In fact, it is entering the industrial cluster into Xintang. In addition, Xintang has a strong atmosphere of e-commerce, and there are 10 very developed fashion industrial parks, and there are thousands of active red nets in Xintang, which are very beneficial to the development of direct seeding providers.

 

The development of Guangzhou direct seeding electricity supplier action plan (2020-2022 years) has not only made the garment industry, but also let Guangzhou business ushered in new opportunities for development. "As an international business center, Guangdong has been lacking in topics for the past ten years, because the transition from traditional business mode to modern business model is very complicated, and the pressure is also great. Under the traditional commercial conditions, Guangzhou has the advantage of professional market and business circle. But after more than 10 years of transformation and the impact of the epidemic, Guangzhou can go all out to promote the construction of the direct seeding electricity supplier. Wang Xianqing said that the foundation of Guangzhou was very good, and a large number of webcast anchors were sent to all parts of the country. According to Taobao data, the number of new anchors in Guangdong ranked first in March this year, two times more than that of the same period last year, and the number of agencies increased nearly twice as much. In March 10th, Taobao accounted for 1/3 of the total number of Taobao's live Shopping Festival.

 

"Guangzhou is building a direct seeding electricity supplier, standing at the new starting point of the digital economic transformation. Guangzhou has led the new fashion and industrial transformation and upgrading, and the holding of the online Canton Fair will make this trend more obvious." Wang Xianqing said.