Nantong: Innovating Business Model And Cultivating New Driving Force

During the 4-day exhibition period, 147 Nigerian purchasers participated in the online trade fair, with 595 meetings in total, and the average number of meetings per enterprise exceeded 12. Many enterprises reflect that the online business model has indeed become an effective way to solve the problems of exhibition difficulty and order difficulty, and can open up new ideas and new markets.

Accurate market matching

In recent years, the bilateral relations between China and Nepal have been friendly for a long time and the economic and trade cooperation has been developing continuously. Nigeria is China's third largest trading partner in Africa, with a total bilateral trade volume of 19.28 billion US dollars in 2019. For a long time, our city's export to Nigeria, especially the textile and garment export, has been in a good situation. From January to August this year, the total export volume of our city's textiles and clothing to Nigeria was 4.8 million US dollars, accounting for 10.1% of the total export volume of our city to Nigeria, with the proportion increasing by 0.3% compared with the same period of last year, of which clothing was $505000, an increase of 23.5 times over the same period of last year.

The data show that in the predicament of the epidemic, Nantong's textile export to Nepal has achieved a counter trend growth, and the cooperation prospect between the two places is broad.

Based on this, Nantong famous products overseas online trade fair Nigeria textiles was held with the help of the platform of Nigeria international textile and garment Expo. This platform is the only international, professional and large-scale Textile Expo in West Africa. It has been successfully held for many years and has been supported by many international trade associations of Nigeria's textile industry, accumulating more than 100000 High quality buyer resources. At the same time, based on the matchup Expo online trading platform developed by the organizer, supplemented by directional invitation and precise matching of foreign professional operation teams, the exhibition has built a suitable and efficient cooperation bridge between Nantong foreign trade enterprises and 150 purchasing enterprises from Lagos, Cano, Anambra, Abia and Oyo.

Innovate mode, open up market online

In the exhibition hall, exotic exquisite textiles, knitwear, glass products and so on are dazzling. "Hello, our main products are high-end hotel bedding, bathrobes Look at this fabric... " The salesmen of Jiangsu Stafford Textile Co., Ltd. are making video with the clients who come to consult, introduce the product information behind them, and leave contact information with each other, so as to have a more in-depth communication in the future. Wang Weiping, the relevant person in charge, said, "in the past, our export salesmen would go out to push new products, and the online trade fair solved the dilemma of being unable to go out due to the epidemic situation." He said that online commerce has become a trend. Enterprises have also created live broadcasting rooms to participate in online exhibitions, gradually adapt to the new mode, increase contact with international purchasers, and increase international market share.

As the largest economy in Africa, Nigeria has a population of nearly 200 million and a large demand for textiles. It has a good market complementarity with Nantong, which is dominated by textile and garment exports. Nantong Xinxue trading company, which is mainly engaged in clothing sales, is marketable and signs a contract at the special trade fair. "Online trading is indeed a good model for Baoda development. The last online Canton Fair received new customers and new orders from the Philippines." Ding Xue, the person in charge, said that although the sales volume has dropped by a large margin this year, the enterprise is still actively self-help, retaining old customers and opening up new markets through online remote means. The various gains of online exhibitions also bring confidence to enterprises.

Standard guidance and demonstration

Video negotiation, 3D, big data, AI application scenarios At the online trade fair, foreign trade enterprises in our city used a variety of advanced digital technologies to carry out remote operations such as product online push and online negotiation. The demonstration center plays five regional functions, such as data area and equipment area, to do a good job in online business operation, enterprise live video audit, live flow collection statistics, etc., to ensure the smoothness of the exhibition live network, the security of operation, the compliance of enterprise live video, and the authenticity of live flow data.

The organizer of the exhibition not only provides the exhibitors with "three unifications and three docking", that is, unified organization, unified publicity, unified special decoration, docking with high-quality customers of the exhibition, docking with overseas business institutions, docking with overseas distribution enterprises, but also provides personalized exclusive pages for exhibitors. In addition to the live exhibition, Nantong online business demonstration center will also adopt the mode of "special negotiation + annual exhibition" to carry out 365 day online exhibition, continuously promote Nantong's well-known textile foreign trade enterprises, and strive to further improve the market share of our textile export to West Africa.

It is reported that from the next to the end of the year, the online business demonstration center will successively hold various key exhibitions and conferences, such as Mexico Station - epidemic prevention materials special exhibition and Hong Kong Station - daily necessities exhibition, organize Nantong enterprises to participate in the 128th online Canton Fair, and strengthen cooperation with Alibaba and Baidu to further provide online services for Nantong enterprises The good atmosphere of the common online development of domestic and foreign trade makes online commerce an important driving force for enterprise development and industrial upgrading.