National Day Film Pre-Sale Exceeds 197 Million: The Key To Stop Loss At Box Office

Box office weakness, the performance of film National Day archives, become the industry confidence ballast.

However, the market of Babai is booming. Last week, according to lighthouse data, the national box office was 404 million yuan, down 11.6% month on month, the fourth consecutive decline.

"Winning" on September 25th failed to bring about a fundamental turn. As of 20:20 on September 29, the box office of the film was 225 million yuan. Because the first day of "champion" was officially released after 18:00, taking the next day of the same Saturday as an example, on August 22, "eight hundred" won the box office of 206 million yuan, with the attendance rate of 25.2%; on September 26, the single day box office of "champion" was 70.7693 million yuan, with the attendance rate of 7.5%. In fact, in order to boost the market, on September 25th, the national cinema attendance limit has been raised to 75%.

In this case, the National Day archives are more important. Due to the delay of a large number of Spring Festival films, this is a rare luxury lineup. The film "my hometown" will be released on September 30. The schedule also includes the much anticipated "Nezha's demon child" and the series animation "Jiang Ziya". By the end of the national day, the number of copies sold reached RMB 2.9 billion.

That gives the market confidence. According to the prediction of CICC through the box office dismantling method, the box office of the National Day archives in 2020 (October 1-8, 2020) is expected to reach 3.6-4.6 billion yuan, returning to 86% - 110% of last year's National Day archives (October 1-7, 2019) on a year-on-year basis.

It is better to admit that the industry expects the market to be hot rather than to say that the market is booming. Affected by the epidemic situation, the producers of the above-mentioned films, Chinese films and Beijing culture, have reported losses in the semi annual report, while the light media barely makes profits by relying on subsidies and investment income. It is also a loss.

"Now is the loss management, but also can only continue, otherwise the team scattered." A number of people in charge of shadow casting admitted to the 21st century economic reporter. According to a report released by top data, as of September 9, there were still 1807 cinemas with tickets issued last year, accounting for 15.79% of the total.

In addition, structural changes in the industry are also accelerating.

Contenders

According to lighthouse data, the highest pre-sale film on National Day is Jiang Ziya, which has exceeded 85.913 million yuan by the time of publication, one seat ahead of the latter.

Light media, the main investor of Jiang Ziya, has been quite stable in the epidemic, and the company's cash flow has even increased year-on-year. The reason behind it is that the box office breakthrough of "Nezha's Devil boy" has brought another cash reserve to the company, as well as its consistent relatively balanced project rhythm.

At the end of last year, the net profit was 20580 million yuan, with a net income of - 2.056 billion yuan.

Rao is so, the light is also "slimming". At the end of June, Wang Changtian, chairman of the board of light media, issued an internal letter saying that he would reassess all current operation projects and improve the organizational structure and personnel training mechanism.

If we can say that the light has the strength to meet the change, then Beijing culture, the first producer of "my hometown and I", is the battle of life and death. The financial report shows that the company involved in all kinds of disturbances had a revenue of 5.6485 million yuan in the first half of the year, which was - 91.37% year-on-year; the net loss was 64.2983 million yuan, 39.87% year-on-year; the balance of cash and cash equivalents at the end of the period was only 44.4036 million yuan, compared with 218 million yuan in the same period last year.

It is worth mentioning that as the main theme film focusing on poverty alleviation, "my hometown and I" has been heavily subsidized, which has relieved Beijing culture. The development of the film center has been guided by the national financial and newspaper fund of 13 million yuan.

Chinese films produced the National Day film "pioneer", which ranked third in the pre-sale list, and also the producer of "my hometown and I".

The semi annual report shows that the current revenue of Chinese films is 461 million yuan, which is - 90.48% year-on-year; the net loss is 502 million yuan, 173.68% year-on-year; the balance of cash and cash equivalents at the end of the period is 6.902 billion yuan, which is 9.195 billion yuan in the same period of last year.

The loss of Chinese films is largely due to its industry infrastructure status. Affected by the epidemic, cinemas across the country were suspended for 178 days. Last year's annual report showed that the film distribution business revenue of China Film Co., Ltd. was 4.761 billion yuan, accounting for more than half of the total revenue of 9.068 billion yuan. In the current period, its net profit was 1.061 billion yuan. China film is the only two distributors of imported films.

It is worth noting that although the securities companies have given a high estimate of the National Day archives, the actual market situation remains to be observed. Last year's National Day box office hit a record 4.466 billion yuan, including "I and my motherland", "China captain", "climber" and other blockbusters all ushered in box office highs. However, limited by the 75% attendance rate this year, precious gold sessions are still limited, and the pre-sale data is declining year on year. At about 6:00 p.m. on September 28 last year, the total box office sales of the three major films had exceeded 467 million yuan.

Affected by the above factors, the most popular commercial film "Chinatown detective 3" continued to be released. "We are choosing the best schedule." Zeng Maojun, President of Wanda, the producer of the film, told the 21st century economic reporter.

change

Change is happening, too.

The first is the crucial source. Affected by the overseas epidemic situation, "the black widow" and "the tragedy on the Nile" and other blockbusters continue to be delayed. Hollywood will again face the situation of no films in the next two months. Similarly, the blockbusters are also out of the Chinese market.

This means that domestic films will completely shoulder the banner of saving the market, and the current increment lies in the theme films. According to the financial report, in order to commemorate the 70th anniversary of anti US aggression and aid Korea, Chinese film has led the creation of four films, including "vajragawa", "hero company", documentary film "defending the country - record of anti US aggression and aid Korea" and animated film "who is the most lovely person", which will be released in October 2020.

In addition, the film "on the cliff" directed by Zhang Yimou and directed by China Film and focusing on underground workers during the Anti Japanese War, has been shot and is in post production.

In fact, in addition to subsidies, the main theme films have a good commercial value. According to the prospectus of Bona pictures, the gross investment profit of "captain of China" released last year reached 262 million yuan, with a gross profit rate of 69.39%; in the film "Jianjun Daye" released in 2017, the gross investment profit was 23.5168 million yuan, with a gross profit rate of 61.91%.

Another big change is the entry of Internet companies. On September 25, directed by Lin Ziping and starred by Liu mintao and Rong Zishan, goodbye! "Youth" announced its filing on October 5. Iqiyi film is the only producer of the film.

At the end of August, iqiyi film released a list of new cinema films, and said that as of June, it had received 1486 applications for cinema film projects, and only 13 films finally entered the project development, with an overall success rate of less than 1%. Yaning, President of iqiyi pictures, disclosed that all the selected projects of iqiyi original films are wholly invested. In the future, for high-quality projects, there will be no ceiling on investment.

Behind iqiyi's involvement in film production is that as Internet companies step into the depth of the industry, they have to participate in the production. "Only if the quality of the film is controlled can the channel be stable." Prior to this, Li Jie, President of Ali pictures, admitted to reporters.

On the Chinese New Year's Eve, Ali film's love film "I'll wait for you at the end of time" became the box office champion, which fired the first shot for Internet companies to march into production. However, in the process of project promotion, the film has many problems. It has experienced the withdrawal of investors, and has changed its file twice. It's not easy for the platform to go deep into production.

"Iqiyi doesn't have an advantage in film channels. Fortunately, the back-end online channels have been opened up and can make use of the existing film and television production resources and data accumulation. Iqiyi is not so much involved in new fields as new channels. Anyway, there are production costs. " There is a video platform middle-level to the 21st century economic report reporter said. (Editor: Lin Hong)