Yiwu Small Commodity Market Also Changed

At the Tokyo Olympic Games, the performance of Chinese athletes was very eye-catching. At the same time, some Olympic champions have become "people with goods", and the products they wear in the Olympic Games, such as hairpins and necklaces, have become popular on e-commerce platforms. The reporter noticed that with the fire of the same commodity of the Olympic champion, Yiwu sellers and the entire industrial belt have entered a busy rhythm. Yiwu merchants and factories have amazing production capacity, which is behind or epitomizes the productivity change of Yiwu Industrial Belt in recent years.

　　 "Yang Qian's same style" is popular

Yang Qian is one of the most shining stars of the Chinese delegation in the Tokyo Olympic Games. She won the 10 meter air rifle individual championship and the 10 meter air rifle mixed team championship in a row. Her same product was also the first to catch fire. The yellow duck hairpin and carrot hair rope that Yang Qian wore during the competition attracted the attention of many netizens. They quickly searched Taobao and other e-commerce platforms to buy the same products.

For a while, the little yellow duck hairpin sold out. Taobao data showed that from July 24 to 30, the search volume of Yang Qian and little yellow duck hairpin on Taobao platform increased by 4237.37% in a single day, and that of carrot hair rope increased by 2115.67%. At the same time, many Taobao stores have specially set up Yang Qian's package of combination of yellow duck hairpin and carrot hair rope, with an accumulated sales volume of over 10000 pieces. Sales of these goods have been growing for several days. On August 6, reporters in Taobao shop "Zozo quality hair accessories" saw that Yang Qian had sold more than 30000 pieces of yellow duck hairpin, and Yang Qian had sold more than 10000 pieces of carrot hair rope.

Yang Qian's model is not only popular in domestic market, but also popular in overseas market. On the afternoon of July 29, tens of thousands of Japanese packages containing Yang Qian's identical little yellow duck hairpin were waiting for security checks to arrive in Tokyo in the afternoon of July 29.

In addition to Yang Qian's hairpin, hair rope fire, Chinese table tennis player, Olympic champion Chen Meng's same necklace is also sought after. Not only that, many Olympic peripheral products have become hot selling items. For example, China refueling series products, including "gas China refueling" clothing, China team with the same mask, etc. In addition to these, many peripheral products have been derived from the golden sentences of Chinese athletes in the Olympic Games, such as "my time is coming" T-shirt, "he can't win me" canvas bag, "as long as the motherland needs me" pillow, "stable" mobile phone case, etc.

Some online businesses are also taking advantage of the Olympic Games to create new products. Cai yongxun, the founder of the new brand haochao, quickly launched an Olympic gold sentence noodle bowl in three days. "China team yyds", "I want to eat stewed prawns", "my nickname xiaogangpao" and other Olympic champion catchwords were concentrated on a noodle bowl.

　　 Yiwu Business is busy

The same products of Olympic champions are sold well, and the surrounding products are on fire. This is not only due to the Olympic champions, but also to Yiwu merchants.

"When Yang Qian received the prize, we noticed that this hairpin would sell well." Yu Wenyong, the Yiwu Taobao seller and the head of the AHA geese flagship store, told the China Business Daily that they had their own e-commerce team and were highly sensitive to popular products. When they sensed that the little yellow duck card would be hot, they quickly edited the link and recommended the little yellow duck card in the store“ In fact, the little yellow duck hairpin is an old style. Before the Olympic Games, it sold dozens of pieces a day, but now a shop can sell tens of thousands of pieces. "

Yu Wenyong has his own factory in Yiwu. With the sharp increase in online sales of products such as little yellow duck hairpin, his factory is also speeding up its operations“ Now we have sold more than 200000 pieces of yellow duck hairpins Yu Wenyong said that those days were very busy, many online sellers came to him to get goods.

"From the beginning to now, I have sold 150000 pieces of yellow duck hairpins." Chen Geng Ping, the owner of "Zozo quality hair ornaments" in Taobao shop, was also one of the merchants who seized the business opportunity of little yellow duck card issuing earlier. After seeing the business opportunities, Chen gengping first went to Yiwu Commodity market to buy the existing goods. When the market supply is not enough, he quickly orders from manufacturers.

In fact, in Yiwu, there are many businesses like Yu Wenyong and Chen Geng Ping. During the Olympic Games, the duckling hairpin made them stage a production and sales competition. Today, on Taobao and other e-commerce platforms, there are countless sellers selling duckling cards. According to Chen Geng Ping, in Yiwu Commodity City, little yellow duck hairpins are also seen everywhere.

"In fact, the popularity of" Yang Qian's same style "has declined, and the supply of yellow duck hairpins in the market has gone from the initial shortage to the present sufficient state. Popular models generally don't last too long, and this product will get attention in the future, but it will be a smooth sales process. " In Chen Geng Ping's opinion, it's impossible for him to make a fortune with one commodity. However, this incident has given him a lot of inspiration. "In the future, we still need to pay more attention to all kinds of news. One person or one thing is likely to bring fire to a commodity. Now I will also pay special attention to the information on the social platform." Not only that, Chen Geng Ping also made his first live broadcast on August 5.

At the same time, Yu Wenyong's e-commerce team is also speeding up, and they are looking for the next big money.

　　 Yiwu Commodity City changed

In a few days, a card can sell tens of thousands of pieces in a shop and produce hundreds of thousands in a factory. It can be seen that the productivity of Yiwu small commodity production belt is very strong.

"On July 27, the little yellow duck card was on the hot search list and quickly became a popular item on Taobao, triggering a sharp rise in card sales. However, there was not much stock in stock, so there was a short-term break in the market. However, the day of July 28 was cut off. Subsequently, manufacturers quickly purchased raw materials to produce finished products, which quickly met the market demand. " Yu said.

Chen Geng Ping also told reporters that there are many small commodity manufacturers in Yiwu. In the first two days when the little yellow duck hairpin became popular, the online sellers all wanted to grab the goods from Yiwu Commodity City. However, the manufacturers responded quickly, and the factory followed closely the preparation and processing of the products, and the market soon stabilized“ Yiwu small commodity market is really very strong, its ability to make a living is too strong. " Chen Geng Ping sighed for Yiwu's strong small commodity production capacity.

Behind the boom, we can not only see the strong response of Yiwu merchants and factories, but also see the productivity change of Yiwu Industrial belt.

Yu Wenyong, who had been in contact with e-commerce earlier, returned to Yiwu to do business in 2013. At first, he did foreign trade business like other businesses, but later he turned to Taobao and other e-commerce platform sellers. Yu Wenyong said that when he was a Taobao seller in Yiwu at the beginning, he was not favored by the manufacturers in the market. These manufacturers felt that the amount of goods he took in Taobao was too small and the orders were scattered. They were not willing to cooperate with him. They only like to do foreign trade business. It is because of people's disapproval of Taobao and their lack of understanding, Yu Wenyong has just begun to focus on foreign trade and do some e-commerce retail.

However, soon Yu Wenyong's focus of work changed, and the concept of Yiwu manufacturers changed. In 2015, the foreign trade business of Yiwu merchants was not very good, and the whole foreign trade market was not very stable, so many businesses stopped their foreign trade business and turned to the domestic market, and Yu Wenyong was one of them“ In fact, there are many advantages for manufacturers to do e-commerce business. The first is to give cash. The second is that although the order volume is small, it can replenish goods every day. The total amount of a month is not small. Slowly, manufacturers began to accept orders from Taobao. Moreover, the products required by Taobao are of high quality. It doesn't matter if they are expensive. Some foreign trade orders may be large in volume, but they are cheaper. " According to Yu Wenyong, many factories in Yiwu also began to make corresponding adjustments, with a more flexible production organization, which can accept both small and urgent orders.

"Yiwu has really changed a lot in recent years. Now there are a lot of people doing Taobao and pinduoduo stores in Yiwu, plus Shuo Yin and fast e-commerce. Not only that, Yiwu Small Commodity City is also making its own official online platform, and the sales channels of Yiwu merchants are becoming more and more diversified. " Today, Yu Wenyong, who has done foreign trade business and e-commerce retail, has a certain understanding of the market. In his opinion, the biggest market is still in China.

Yu Wenyong's experience is an epitome of live commercialization of Yiwu jewelry industry in recent years. The speed of e-commerce in Yiwu has changed the original production relationship and trade mode of jewelry industry, and has found a new digital growth path for traditional industries.

(source: China business daily)