New Trend Of Cross-Border Import E-Commerce: Why Do Overseas Brands Choose Diaoyin E-Commerce To Purchase Globally?

China Import cross-border e-commerce Business is booming. Public data shows that China's cross-border e-commerce imports have increased nearly 10 times in the past five years. With the continuous penetration of consumer groups, the frequent emergence of favorable policies, and the continuous improvement of configuration infrastructure, it is expected to maintain rapid growth in the next three years.

Against the background of rapid growth of cross-border consumption, Dithering E-commerce The global purchase platform brings global trendy and fashionable authentic goods to users of dithering, and creates a unique marketing path for the brand: in content scenes, high-quality images and texts stimulate interest, short videos deeply plant grass, and immersive live broadcast ignites traffic; In the shelf scene, with the help of search, stores, shop windows and other different entrances, we can provide consumers with global good goods and drive the transformation of the whole region.

With unique business operation ecology, the platform gathers nutritious meals , pet products, mother and child, clothing, luggage and other trend categories. Today, more and more overseas businesses are taking the global purchase of Diaoyin e-commerce as their first stop in China to explore business growth opportunities. According to the data, in 2023, more than 3000 global import brands have gathered in the global shopping of Diaoyin E-commerce, and the merchants have purchased and sold more than 100 million imported goods in Diaoyin E-commerce.

On the eve of the Double 11 this year, the international brands that have settled in the global purchase of Diaoyin E-commerce have added another seat. On October 23, the North American street fashion brand Essentials Fear of Gold officially entered China and launched its first official overseas flagship store in the world of Diaoyin E-commerce. 「Essentials Fear of God Overseas flagship stores have become the official channel for brand new products in autumn and winter, providing Chinese consumers with the opportunity to experience the brand's exclusive and limited product series and the right to buy in advance.

As Essentials Fear of In the new product field of God, the global purchase of Diaoyin E-commerce has brought authentic product protection and immersive fashion consumption experience to consumers through content planting, new product supply and talent live broadcast, which has helped the brand to get a new "good start" in Diaoyin E-commerce. On the Essentials At the opening node of the "Fear of God Overseas Flagship Store", the brand launched shop broadcast and talent with goods live broadcast in the global Diaoyin e-commerce, and the 6-hour live broadcast sales exceeded 2 million.

　　 01

The brand's first official overseas flagship store opened

New products in China

"Essentials Fear of God" is a contemporary American style founded by Jerry Lorenzo High luxury brand Fear of God The sub line brand of. Essentials Fear of God It is popular in the fashion circle with simple and casual style. The design of the brand pays attention to the basic style, and the colors are usually black, white, gray, camel and other neutral colors, showing a low-key but fashionable temperament. The clothes are loose in shape, comfortable and comfortable to wear, and can show casual street style at the same time. The simple design and high-quality production of the brand are loved by many stars, fashion bloggers and trend lovers.

The simple fashion trend led by brands also affects the fashion aesthetics of Chinese consumers. In recent years, Essentials Fear of Gold is very popular in China, and there are countless consumers who love street fashion culture. In order to shorten the distance with Chinese consumers and ensure that consumers can directly purchase authentic brand goods, the brand officially entered the Chinese market.

　　1。 Brand officials announced to enter the global purchase of Diaoyin e-commerce, providing official guarantee of authentic products

At the first stop in China, Essentials Fear of God chose to start cooperation with the global purchase of Diaoyin E-commerce. Jerry, founder and designer of the Iron of God brand Lorenzo announced: "Essentials Fair of God has been officially purchased and launched in Diaoyin E-commerce worldwide, and has opened a flagship store of authentic products."

　　Jerry Lorenzo further said: "We have always hoped to enter the Chinese market in the right way. After internal adjustment, we decided to take a more active strategy, so that consumers can better understand what is real Essentials. Therefore, we decided to communicate directly with domestic fans through the official account of Diaoyin. " Meanwhile, Jerry Lorenzo also personally explained the design concept and features of the new product series and many other issues that Chinese consumers care about.

It is reported that Essentials Iron of God's dithering account is not only the brand's overseas official account in the domestic market, but also the brand's founder Jerry Official channel for direct communication with fans.

In addition, Essentials Fear of God also held a fashion night activity in Shanghai to warm up the opening of official flagship stores and new series of products purchased in the world of Diaoyin E-commerce. Fear Bastien Daguzan, CEO of God, came to the scene and personally interacted with many important media and talent guests in China's fashion industry.

Behind this cooperation is the Essentials Fear of God's trust in the development potential of the global purchase platform of the Diaoyin e-commerce. Since its launch in 2021, the global purchase and sales volume of Ditto E-commerce has maintained a rapid growth, and the number of users has continued to increase, which has rapidly developed into a core platform for domestic purchase of global imported goods. In 2023, the global purchase orders of Diaoyin E-commerce will increase by 57% year on year, and the number of users consuming global goods will increase by 50%.

　　2。 Released globally, Chinese consumers are the first to experience a series of new products

In order to catch the core consumers, the brand launched the Essentials 2024 HOLIDAY&HOLIDAY CORE series in advance in the Diaoyin e-commerce, as well as the Chinese limited Thunderbird series new products. This new product was released earlier than other regions in the world, so Chinese consumers can buy new series of authentic brand clothing through official channels at a time.

Among them, HOLIDAY series presents a sense of campus style design, integrates autumn texture and retro washing effect, introduces new seal logo, and has a softer color matching. HOLIDAY CORE The series updates the classic version of the brand, focusing on seasonal colors such as meteorite black and desert gold brown, and upgrades the tailoring to create a short and wide version. Thunderbird series specially designed for Chinese consumers, inspired by the Fear of The eighth season of the main line of God combines elements of Thunderbird and "8", expressing a unique fashion attitude.

It is worth mentioning that Thunderbird Thunderbird series is only sold in limited quantities in China, which is enough to reflect the brand's attention to the Chinese market. At the new product node, Diaoyin E-commerce Global Shopping accurately matches the brand series of new products with consumers in need, helping the brand quickly open up awareness in consumers' minds.

　　02

Hot topic, expert short straight grass planting

Promote the hot sale of new products

The dithering e-commerce has gathered many creative talents and created more traffic exposure opportunities for the brand in the form of short videos and live broadcasts with strong creativity and content. From the perspective of brand concept, design style, fabric shape, and wear scene, the talent of Tiaoyin shows the highlights of new products in a fancy way, and arouses users' interest in new products through high-quality content.

　　Fear of God At the Fashion Night Party, the platform co brand invited many fashion experts to participate in grass planting. The influence of the event also spilled over to other grass planting platforms, triggering the attention and discussion of fashion experts and trendy people outside the station, bringing higher exposure to the event.

To undertake the hot topic, the brand launched the live broadcast of the store, bringing users surprise prices and random benefits of China's limited edition; The brand also invited Li Cansen, a trendy artist, to interact in the live broadcast room, which triggered a heated discussion about the launch of new products and increased the popularity of the event.

Li Chennic, a star fashion icon, and Tam Tianyu, a fashion icon, launched a special live broadcast on October 25. More than 10 brand new products were launched in the live broadcast room, and various benefits such as 50 yuan threshold free coupons and lucky bag lottery were set up, so that consumers can buy official authentic products at once and gain a secure and affordable shopping experience. Among them, Li Chennic's live broadcast room broke through 100000 likes in 10 minutes, and entered the top 2 men's clothing category in the list of goods with goods.

In the end, with the dual help of shop broadcast and Dabao, Essentials Fear of God won the first battle in the global purchase of live broadcast of Tiaoyin e-commerce: Holiday Guards and Holiday The star products of Core's bodywear series have all sold for more than one million yuan.

　 　03

Full link resource distribution and support

Fashion trend and new products are popular

In dithering e-commerce, content scenes and shelf scenes are deeply coordinated to provide a mature mechanism for business transformation. The brand also receives traffic through search, live broadcast, stores and other channels after attracting users' interest through the content of talent.

In the search phase, the platform layout is "essential" and "fair of "God" and its related search words and small blue words guide the traffic to live broadcast and stores, and transform users' understanding and desire for grass planting into practical business.

Through the support of global resources, we can break through the barriers Overseas flagship stores are seen by more consumers. Diaoyin E-commerce Global Shopping also helps brands increase the exposure and diversion of activities through topic pages, treasure store decoration, official account publicity and other resources.

　　 04

Global purchase of dithering e-commerce

The first choice for global fashion brands to enter China

In the business world, the strong debut of each brand is a re drawing of the market map and a profound impact on consumers' minds. Essentials Fear of Gold took the global purchase of Diaoyin e-commerce as its first stop in China, and launched a series of new products, creating a high-profile opening event. The opening of the brand's first overseas official flagship store conveys to consumers the recognition that "official authentic products are purchased in the global Diaoyin e-commerce", and enhances the brand's influence.

At the same time, at this node of opening and series of new products, the sales of new products quickly exceeded one million, and the store quickly accumulated tens of thousands of precise fans. This achievement has opened a smooth step for the brand's layout in the Chinese market. Jerry, the founder of the brand Lorenzo said: "We always have deep feelings for the Chinese market. Although the outside world thinks that our brand has a great influence, we are still an independent small brand. Nevertheless, we are enthusiastic and will continue to work hard until we reach the goal we want."

　　「Essentials Fear of God The success of the opening of the overseas flagship store has activated the vitality factor of the brand, prompted it to launch more personalized and fashionable products, and brought vitality to the whole fashion clothing industry. At the same time, it also shows the practical help provided by the global purchase of the Diaoyin e-commerce to accelerate the brand's entry into the Chinese market. With efficient marketing strategies and rich resource support, the global purchase of Diaoyin e-commerce has become a position for global fashion brands to enter China.

Specifically, the global purchase and exchange of high-quality content talents of the Diaoyin E-commerce will produce creative content, shorten the distance between the brand and users by means of short videos, live broadcast rooms and other interactive forms, and quickly improve the brand's market perception; By linking the content scene and the shelf scene, it provides multi resource support, realizes the full link transformation from grass planting to grass pulling, and promotes the instant popularity of new brand products.

It is expected that, Dithering E-commerce Based on the rich scenes of content and shelves, Global Shopping will provide businesses with more diversified brand building support, build a more perfect business operation ecology, and work together with more international trendy brands for a better future. This not only means that there will be more overseas good things coming into thousands of households in China, but also provides innovative ideas for international trendy brands to open new stores, new products and other marketing scenarios.