The 2024 World Fashion Conference Opened In Humen, Dongguan, With The "Integration" Of Clothing Elites From 20 Countries And Regions

Fashion is the mirror image of the times; Cooperation is the foundation of win-win. To promote international cooperation, innovation and sustainable development in the global apparel industry, eleven month 20-22 Day, two thousand and twenty-four Around the World Fashion Conference “ Harmony: the power of common development ” The theme starts a new journey, gathers the wisdom and strength of the industry in an open and inclusive manner, stimulates the potential and vitality of cooperation in pioneering and innovation, and works together to build a community of shared future for the global fashion industry.

On the morning of November 21, Humen Town, Dongguan City, Guangdong Province, once again became the focus of attention in the global clothing industry. The 2024 World Clothing Conference ushered in the opening meeting. About 700 industry associations, overseas organizations, experts, scholars, designers and entrepreneurs from 20 countries and regions, including China, France, Italy, Britain, Japan, South Korea, Vietnam and India, arrived as promised, Cohesion interweaves into a stronger global fashion partnership.

On the same day, the 27th China (Humen) International Fashion Fair and 2024 Great Bay Area (Humen) Fashion Week also opened at the same time.

This conference is sponsored by China Textile Industry Federation, organized by China Garment Association and China Textile Information Center, co organized by China Textile Industry Federation Social Responsibility Office, Textile Product Development Center, China Fashion Color Association, China Printing and Dyeing Industry Association, China Textile Engineering Association, Egypt Garment and Home Textile Industry Chamber of Commerce, Ethiopia Investment Committee Tokyo Fashion Designers Association, Korea Fiber Industry Federation, Cambodia Textile and Clothing Shoes and Luggage Association, Malaysia Designer Association, Myanmar Garment Manufacturers Association, Morocco Investment Development Agency, Thailand National Textile Industry Federation, Italy Fashion Industry Federation, Vietnam Textile and Clothing Association, India Garment Manufacturers Association, Indonesia Textile Association Supported by Hong Kong Textile Chamber of Commerce and Macao Productivity and Technology Transfer Center.

　　 Sun Ruizhe, President of China Textile Industry Federation, Chen Dapeng, Vice President and Yan Yan attended the meeting.

sweep down irresistibly from a commanding height

Join hands in opening up to build a beautiful future of fashion

Gather wisdom in openness and inclusiveness, stimulate vitality in pioneering and innovation, and jointly promote the construction of high-quality partnership in the global clothing industry. The conference, based on leading the fashion trend and deepening international cooperation, brought a series of strategic speeches.

Xing Wenju, member of the Standing Committee of the CPC Dongguan Municipal Committee and vice mayor of Dongguan, delivered a speech, saying that Dongguan is a "double ten thousand" city with a GDP of more than one trillion and a population of more than ten million. As a traditional competitive industry and strategic pillar industry of Dongguan, the textile, clothing, shoes and hats industry is engraved with the magnificent reform and opening up epitome of Dongguan. Among them, Humen Garment is the first regional brand in China's garment industry with a brand value of 100 billion yuan. In the future, Dongguan will adhere to the leadership of the manufacturing industry and accelerate the transformation and development of high-end, intelligent and green traditional industries. He said that under the support and guidance of the China Textile Federation, the World Garment Conference was held in Humen, Dongguan for two consecutive times. He hoped that everyone would know Dongguan, love Dongguan, and work together to create a new situation of mutual benefit and win-win results.

At present, profound changes are taking place in the domestic and international clothing markets. Domestic consumption is accelerating to upgrade, the international market is accelerating to adjust, scientific and technological innovation is accelerating to apply, and the evolution of new formats and new models such as live broadcast e-commerce and cross-border e-commerce is accelerating. Wang Jianbo, Deputy Director of the Department of Market System Construction of the Ministry of Commerce, delivered a speech, saying that the Ministry of Commerce attaches great importance to the construction of the textile and clothing market and will focus on the following work in the next step: First, expand the consumption of textile and clothing. We should take textile and clothing as an important task to promote consumption, and promote the organic combination of promoting consumption and benefiting people's livelihood. Second, accelerate the construction of a modern circulation system. Build a modern circulation system of textile and clothing, and promote the high-end, intelligent and green development of textile and clothing. Third, accelerate the integrated development of domestic and foreign trade. Fully implement the 18 measures issued by the State Council to accelerate the integrated development of domestic and foreign trade, and enhance the linkage effect of domestic and international markets and resources.

Sun Ruizhe, president of China Textile Industry Federation, introduced four aspects in his speech: "The global clothing industry is developing steadily, and China's clothing has made positive contributions; we should grasp the key variables facing the global clothing industry; the new quality practice of China's clothing industry; and create a better future for the global clothing industry with the power and beauty of harmony".

The clothing industry is the basic guarantee for improving people's livelihood, an important engine for upgrading the industrial structure, and a key carrier for promoting financial development. Market pattern is the spatial variable of industrial development, green value is the constraint variable of industrial development, and artificial intelligence is the impact variable of industrial development. Sun Ruizhe introduced that the Chinese clothing industry relies on science and technology to build hard core products, scene driven to build rich categories, quality and efficiency driven to develop advanced manufacturing, feature driven to strengthen Chinese style, channel driven to extend brand ecology.

To grasp global opportunities and deal with global problems, only integration, accommodation and integration can make us live forever, and only peace, harmony and harmony can make us beautiful and common. Let's take this meeting as an opportunity to gather the strength and wisdom of all, and use the power of fashion to promote the implementation of three major global initiatives: first, adhere to practical cooperation to promote industrial prosperity; 2、 Insist on innovative development and improve the industrial level; 3、 Adhere to openness and inclusiveness, and build common values. "Single silk does not form a thread, and single tree does not form a forest". China's textile and clothing industry is willing to work together with global partners in the future.

"This year marks the 60th anniversary of the establishment of diplomatic relations between China and France. Since then, the two countries have not only been closely linked in the clothing industry, but also had many cooperation in the field of fashion creativity, culture, economy and other aspects." Pascal, executive chairman of the French Federation of Advanced Customization and Fashion Morand sent a congratulatory message. The French Federation of Advanced Customization and Fashion organized large-scale events such as Paris Fashion Week, and many young Chinese brands were included in the agenda of Paris Fashion Week, laying a foundation for communication and cooperation in the clothing industry. He believes that in the digital era, the digitalization of fashion is essential, and predictive AI and generative AI will play an extremely important role in the development of the industry. In terms of ecology, data and databases are crucial. Different countries can also cooperate on environmental performance, social performance and regulatory issues. In the future, the new generation will dominate the market, and the clothing industry must go out of its comfort zone, adapt to the new economic model, and work together to achieve greater development.

　　 Vision release (I)

Fashion transformation and design transition

Fashion is undergoing profound changes, and design is the pilot of the journey. A number of internationally renowned designers gladly attended the meeting, based on different cultural backgrounds and design concepts, on how to define the role and value of design; How to promote brand inheritance and innovation; How to apply new technology and knowledge to reshape design thinking and product form; How to embrace young consumers, launch new products and services and other topics, so as to think about meeting friends and blend into the future of the industry with unlimited possibilities.

　　 Brendan, former chief designer of GIVENCHY brand men's wear and former creative director of BRIONI brand Mullane In order to define the role value of design and brand, we should explore the internal relationship between product design and emotion, and draw strength from cultural history, so that fashion can transcend national and cultural boundaries. Facing the future, we need to realize that fashion is an uninterrupted and intrinsic innovation, and AI is an interesting tool representing the future, but AI cannot replace human emotions. Therefore, designers need to remember the past, embrace the future, find a better way to blend feelings with technology, and make it perfect. This is the historical responsibility of designers.

　　 Liu Yong, winner of the 20th and 24th China Fashion Design "Golden Summit Award" and founder of LIUYONG brand In the current era, designers can define themselves from three aspects: demand insight, creative developers and brand interpreters. Only in this way can we realize the promotion of commercial value, brand value and cultural value. Because culture can be said to be a kind of wisdom and philosophy transmitted under brand positioning. If a designer wants to inherit good culture, excavate and use good culture, he should better apply cultural elements to materials, colors and patterns to adapt to the current development trend.

　　　　 Albino, founder of Italian MASION ALBINO brand and current creative consultant of MAX MARA D'Amato： In the face of higher and higher market requirements, the industry is facing multiple challenges. It needs to use new technologies and tools to adapt to different markets and promote design and product production faster, so AI and 3D technology will play an important role. AI provides new tools for the industry, which can greatly improve efficiency; 3D technology can visualize products before garment production, adjust design and style, save a lot of resources, and improve economic efficiency. 　

　　 Paolo, Asia CEO of Italian KITON brand Monaco With the continuous progress of technology, AI has become a leading force. The application of AI intelligence plays a crucial role in energy conservation. However, although AI is strong, it cannot replace human innovation ability and some delicate and subtle feelings. Therefore, in the journey to the future, we cannot ignore the value of tradition. Tradition is our lens to see into the future, which helps us grasp the direction. We are eager to create classic and eternal design works. Therefore, we choose more natural fabrics to make clothes more suitable for human body and life. In this process, we need to skillfully balance modern technology and traditional elements to create a better design.

　　　　 YUIMA NAKAZATO Brand Founder and Creative Art Director Li Weima Nakazato : Social media has brought the relationship between clothing brands and consumers closer. We have noticed that brands in men's wear and other fields are spread on social media. We have registered a social media account in China and often cooperate with online celebrities and celebrities. We hope to learn about different cultures through social media. 　 　

Gregory, General Manager of Jonathan&Fletcher, France Pessey: Good technology can help the industry break through the boundary and bring better design and better market products. How to optimize the process through new tools will bring greater value to work and life. At present, new technologies and tools are widely used in the world, which needs to be integrated into human emotional connection, understand people's needs with better tools, explore the insights behind large-scale data, and obtain new solutions.

　　 Vision release (II)

Global strategic future layout

This is a fashion feast across national boundaries, but also a milestone for global fashion to go hand in hand and create brilliance. The leaders in the fashion business field are here to explore the global strategy with an open mind, and work together to build a high-quality partnership of integration and cooperation. 　　

　　 Roberto, CEO of Nuo Capital Investment Co., Ltd. in Asia, and General Manager of Subdued brand in Italy in China Sergi : China is one of the largest fashion markets in the world. We always pay close attention to and thoroughly evaluate its potential and opportunities. When exploring the Chinese market, we focus on the profitability of potential investors, and at the same time, we deeply analyze whether their business models adapt to the unique environment of the Chinese market, and whether the brand culture can fit in with the Chinese context. These comprehensive considerations constitute the core elements of our fashion investment strategy, aiming to accurately capture market opportunities and achieve steady development. 　

　　 Wang Limei, Special Vice President of China Textile Industry Federation and General Manager of Hongbo Commerce The provision of emotional value is an important way to stimulate the economy and stimulate consumption. According to the data of our shopping mall, more than 60% of the consumer groups come to the consumer place and need emotional value. This structural adjustment puts forward higher requirements for brands, designers and businesses. Therefore, we should not only provide scenarios and services, but also provide good content. Our layout is not only to create a consumption scenario, but also to create a business model based on technology, big data and new quality productivity coupling. 　

　　 Ou Di, the industry leader of Xiaohongshu's commercial clothing trend Little Red Book has become the birthplace of fashion trends. At the same time, Little Red Book has become a natural grass planting field for brands by influencing consumption decisions through style and trend grass planting. Based on the user characteristics and community atmosphere of Little Red Book, Little Red Book with UGC content as its core can stimulate users' desire to share, and leverage more original and natural traffic through authentic, useful, diversified and open content exchange. In addition, by planting grass, Little Red Book can help brands combine business flow and natural flow in core fields such as browsing and searching, and help fashion trend brands achieve product planting, brand building and global transformation. 　　

　　 Chen Chun, senior commercial real estate trading manager and former commercial director of Ruian Xintiandi : Observing the new trend of China's consumer market, I summarized three keywords: pursuing real experience, enjoying relaxation, and valuing the time spent with family. In the face of such market changes, brands should dig deep into the cultural connotation and realize the sincere connection with consumers' emotions, rather than just stay in the symbolic surface interaction. Only in this way can the brand create its own unique charm and value, and win the sincere recognition and lasting favor of consumers.

　　 Living in the founder of Zuo Lin Qi : Since the establishment of Zuo brand ten years ago, my clear feeling is that the brand must avoid temptation and stick to itself. As the founder of the brand, I clearly know "what my brand is going to be, what to do, and what can be controlled". Over the years, I have always insisted on promoting the inheritance of Chinese traditional clothing culture and demonstrating the modern interpretation of traditional skills in the current context. Taking the horse face skirt as an example, I have collected many horse face skirts. Although their commercial value is limited, I believe that this will help people in the future to understand the Han clothing, especially in important festivals or diplomatic occasions, to show young people's understanding and inheritance of traditional clothing. 　

　　 Ma Guai, founder of Subai brand : Now is the best time for brand building. The development of digital media and the Internet has provided designers with a platform for direct contact with consumers. In the past three years, the inventory of Subai brand has been kept at zero, and the buyback rate has reached 98%. Clothing has become a medium for us to convey correct values and help consumers realize their ideal selves. The plain white brand started from the dithering platform, and constantly launched products with themes and stories to convey brand values to consumers. This emotion, this value proposition that is not easy to be replaced, helps to extend the vitality of the brand. In the future, Subai will stick to its original intention and discuss the development direction with consumers.

　　 Humen Moment

Hot Land for Innovation and Unlimited Possibility

In the flow of time, Humen welcomed her shining moment with its unique charm. At the "Humen moment" segment of the conference, Humen city industry promotion and Humen clothing industry cooperation trend were released. At this moment, guests from all over the world gathered together to witness the re start of Humen garment industry cooperation and feel the innovative vitality and infinite possibilities surging in this hot land.

Wu Qingqiu, Deputy Secretary of the Party Committee and Mayor of Humen Town, Dongguan City, Guangdong Province In the promotion, it was said that after more than 40 years of reform and opening up, Humen has formed three pillar industries of clothing, electronic information and transmission cable manufacturing. Among them, Humen clothing industry has a good foundation for development and has experienced four stages of development; It has a mature market system, including full chain, strong brand, high quality and efficiency; With a bright development prospect, Humen will make every effort to help garment enterprises improve quality and efficiency, build a convenient interactive platform, and create a first-class development environment. Humen is determined and confident to constantly improve the cohesion, leadership, responsibility and contribution of Humen's clothing industry with the full support and help of all sectors of society, and draw a beautiful blueprint of "world-class clothing industry cluster pilot area".

During the release of the cooperation trend of Humen clothing industry, the signing ceremony of Humen clothing platform project was held, covering many fields such as foreign trade export, digital transformation and creative design, including the signing ceremony of Dongguan Tiger Port Supply Chain Co., Ltd., as well as the digital cloud platform of Dongguan clothing industry "Guanfu Cloud", POP Design · Humen Design City Looking at the signing ceremony of Humen Live Broadcast E-commerce Base, this industrial cooperation will inject strong driving force and support for the high-quality development of Humen clothing industry.

　　 Results release

Set the tide bravely and promote the sustainable development of global industry

During the outcome release of the conference, the guests present witnessed the GAC World Fashion Conference Humen Liaison Office, STAR The inauguration ceremony of the China Liaison Office of the Asian Sustainable Textile Network and the release of the Humen Vision of the 2024 World Fashion Conference.

At present, Humen is writing a beautiful chapter of developing new quality productivity according to local conditions with beautiful costumes, contributing to the sustainable development of global industries. Today's Humen is not only the Humen of China, but also the Humen of the world. It was established after study Humen Liaison Office of GAC World Fashion Conference.

The "Sustainable Textiles of the Asian" jointly established by China Textile Federation and relevant national industry organizations in Asia Region Network (STAR Network for short) is the first industrial organization alliance of textile and clothing manufacturers in Asia.

It is reported that as a regional multilateral cooperation mechanism, the China Liaison Office of the Asian Regional Sustainable Textile Network will form a long-term coordination mechanism with Humen garment industry to jointly enhance the collective voice and sustainable development cooperation capacity of the Asian textile and garment supply chain in the world trade and global industrial pattern.

It is reported that Humen's vision of 2024 World Garment Conference will gather the global wisdom of harmony, common beauty, solidarity and coexistence, and open up a broad space for the development and prosperity of the world garment industry.

Guests came to the stage to witness the vision release. They are:

Sun Ruizhe, President of China Textile Industry Federation

Chen Dapeng, Vice President of China Textile Federation and President of China Garment Association

Wu Qingqiu, Deputy Secretary of the Party Committee and Mayor of Humen Town, Dongguan City

Fazlee Shamim Ehsan, Executive President of Bangladesh Knitwear Manufacturers and Exporters Association

Loo Chee Chien, Secretary General of Cambodia Textile, Clothing, Shoes and Luggage Association

Hany Mohamed Kadah, Executive Director of the Egyptian Chamber of Commerce for Clothing and Home Textiles

Baptiste Lingoungou, Director of the French Sustainable Alliance

Yang Xun, President of the Hong Kong Textile Association

Santosh Katariya, President of Indian Garment Manufacturers Association

Anne Patricia Sutanto, Vice President of Indonesian Textile Association

Antonio Franceschini, CEO of Italian Handicraft Department and National Alliance of Small and Medium Enterprises

Francesco Fiordelli, Representative of Italian Fashion Industry Federation in China

CEO of Tokyo Fashion Designers Association, Yoshihiro Negokubo

Guan Zhiping, President of Macao Productivity and Technology Transfer Center

Jay Ishak, President of Malaysian Designers Association

Hind Saidi, Head of Textile and Leather Department, Moroccan Investment and Export Development Agency

Cui Bingwu, President of Korea Fiber Industry Federation

Komsarn Wijitwikrom, Vice President of the National Textile Industry Federation of Thailand

Than Duc Viet, Vice President of Vietnam Textile and Garment Association

After the opening conference, a series of wonderful activities will be held, such as fashion creativity trip, three theme releases, and three satellite releases. The 27th China (Humen) International Fashion Fair and 2024 Great Bay Area (Humen) Fashion Week will be held in Humen at the same time, realizing the linkage of "three conferences".

Let's communicate from the perspective of "harmony" development, set sail for the future and create a new chapter in the global fashion industry.