Xuezhongfei 2024 "Living For Snow" 123 Mass Ice And Snow Festival Kicks Off, Boosting The Ice And Snow Boom To Another Peak

With the atmosphere of the Asian Winter Games and the guidance of ice and snow economy, "playing with snow" will become a hot way of life and entertainment this winter. In order to actively respond to the ice and snow benefiting people plan and continue the enthusiasm of "300 million people on ice and snow", in the winter of 2024, Xuezhongfei will continue to deepen the brand ice and snow gene, launch the second "born for snow" 123 Volkswagen Ice and Snow Festival, and work with all sectors of society to help the ice and snow sports to flourish.

On December 3, the 123 Mass Ice and Snow Festival, "Born for Snow", was held in Beijing Chongli Cuiyun Mountain Yinhe Ski Resort. A series of colorful and energetic diversified activities led people to go outdoors in winter, stimulated their enthusiasm for ice and snow culture, and contributed more to the revitalization of ice and snow tourism economy.

　　 123 Popular Ice and Snow Festival is a hot start, leading the national ice and snow sports craze

On the morning of December 3, before the opening of the second "Made for Snow" 123 Volkswagen Ice and Snow Festival of Xuezhongfei, Xu Xiaoxiao, the world champion of snowboarding, led many skiers to the scene with a holy water bottle of ice and snow, and inspired more people to participate in ice and snow activities with the power of an example. Then, at the opening ceremony, Xu Xiaoxiao, world champion of snowboarding, Guan Qiang, secretary of Cuiyun Mountain Tourist Resort, and Zhu Xiangdong, partner and general manager of Xuezhongfei Industrial Co., Ltd. jointly opened the event.

At the event site, Gao Dekang, chairman and president of Bosiden Group, sent his sincere wishes to the event via video, looking forward to passing the "Snow Flying 123" The mass ice and snow festival activity uses the card of ice and snow culture characteristics to boost confidence in the development of the ice and snow industry. Zhu Xiangdong, partner and general manager of Xuezhongfei Industrial Co., Ltd., also said in a speech at the scene that Xuezhongfei will lead more people to love ice and snow sports and feel the beauty of life. While striving to improve its product innovation capability, Xuezhongfei will also actively respond to the national policy call, work with local institutions and departments to promote the ice and snow craze to the whole country, so that the brand concept of Xuezhongfei will continue to be inherited.

During the Mass Ice and Snow Festival, the award ceremony was also held as scheduled. As the highlight of the Mass Ice and Snow Festival, this award ceremony is shining with stars. Climbing, jointly performed by famous singer Jin Bo, pop singer Feng Jiaqi and Oriental Shangmei Dance Group, succeeded in driving the enthusiasm of everyone present and pushing the atmosphere of the scene to a climax.

　　 The ice and snow competition starts enthusiastically, leading the winter ice and snow sports trend of the young generation

On the day of the event, the Galaxy Ski Resort of Cuiyun Mountain Tourist Resort became a gathering place for ice and snow sports enthusiasts. A variety of activities such as professional skiing competitions and star performances are staged here in turn to provide an immersive ice and snow experience for every ice and snow sports enthusiast present. The snow circle attendants at the scene punched in and took photos, sharing wonderful moments through social media, so that the warm atmosphere at the scene infected more people.

At the same time, the "thousand mountains frozen in the cold" named by Flying in the snow The "Flying in the Snow" 123 Volkswagen Ice and Snow Festival Vigorous Skiing Competition was officially launched on the morning of December 1. Many skiing enthusiasts participated in the competition, such as the exciting speed race, skill race and many other competitions. They felt the speed and freedom of the ski resort in a new way, and the players showed their cool demeanor on the ski track.

As a special ice and snow activity, the "Snow for Snow" 123 Mass Ice and Snow Festival is not only a grand event of ice and snow, but also an important measure to promote the development of local ice and snow tourism economy. Xuezhongfei is committed to making the ice and snow culture into a distinctive business card, and injecting new vitality into the local ice and snow industry. The annual 123 Mass Ice and Snow Festival provides a platform for people to experience ice and snow sports, and also brings new development opportunities for ice and snow economy.

　　 25 years of deep cultivation in the down jacket industry to create a winter fashion vane with excellent quality

Over the past 25 years, Xuezhong has been deeply engaged in the down jacket industry, and has always adhered to the principle of taking user needs as the foundation, creating user value, and gaining accurate insight into the changes in consumer needs. With the development of ice and snow economy and the popularity of ice and snow culture, Xuezhongfei sees that the demand for functional outerwear in winter is growing. In order to continue the brand Ice and Snow Gene, this year, Xuezhongfei launched a new snow series. With innovative and practical design and comfortable and fashionable wearing experience, this series has won many authoritative certifications and international awards. At the same time, the wind and snow series products not only focus on the three prevention functions commonly implemented in the industry, but also create a new wind and snow wall system through the introduction of innovative "wind and snow prevention" standards together with the Guangzhou Inspection and Quarantine Bureau, which can realize multiple functions such as wind protection, waterproof, heat preservation, far infrared heating, wind and snow insulation, so that the wearer can easily cope with the changing outdoor environment in winter, It can also meet the fashion needs in daily urban life.

More Than This, snow flying At the end of October, the official announced that Cheng Yi, an outstanding young actor, had become the spokesman of the global brand of Xuezhongfei. He gave a comprehensive interpretation of the fashion, functionality and multi scene clothing of the Fengxue series, which brought the brand a comprehensive takeoff in sales and popularity. On the same day, Cheng Yiguan announced that Xuezhongfei's 24-hour omni channel GMV exceeded 110 million, up 650% on a month on day basis, the sales of Tmall's official flagship store's live broadcast room exceeded 23 million, and the official flagship store of Tiaoyin topped 1; The spokesperson's same Qingxue gift box sold out in one minute, with 1.2 billion+worldwide exposure and more than 3000w+online interaction.

Professional snow sports events, colorful snow and ice activities snow flying "Living for Snow" 123 Volkswagen Ice and Snow Festival gives full play to the brand's ice and snow genes, and also makes the "IP" of the 123 Volkswagen Ice and Snow Festival truly popular. With the end of the ice and snow festival, Xuezhongfei brand has further narrowed the distance with ice and snow lovers and deepened the public's recognition of the brand's ice and snow spirit. By participating in the 123 Mass Ice and Snow Festival, every snow sports enthusiast can deeply feel the ice and snow genes contained in Flying in Snow, and will also see the determination of Flying in Snow to promote the vigorous development of China's ice and snow culture.

The "live for snow" 123 Mass Ice and Snow Festival of Flying in Snow is not only snow flying The positive response to the national policy of promoting mass snow and ice sports is also the implementation of carrying forward the spirit of the Beijing Winter Olympics. In the future, it will become an annual classic memory and create a unique cultural card for the local ice and snow industry.