How To Get More Target Customers In Fashion Show

If you are responsible for finding

What should you do to improve your success rate? Apart from the beauty of the booth and the free candy (how is it going on, Halloween?), you can try these methods:

1, don't waste money.

First of all, to understand that acquiring target customers is an investment, so this activity should be carefully weighed as other investments.

So don't waste money on ineffective methods.

The best marketing investment you can make is to follow the target customers to get the formula and provide useful information to potential customers.

2, attract the right potential customers.

Set up a system to attract real people.

Instead of those who want free pineapples or chat with rented models.

The next biggest sin in sales and marketing is the lack of tracking of the target customers, but this is another topic.

Everything you provide at the booth should be closely related to the solution you provide.

People who are interested in you will be less, but those who are still interested will be more interested.

3, help target customers get information.

When I was in once

When I was there, I found myself drowned in the sea of all kinds of marketing information.

What attracted me was a university cheerleader wearing a tight jacket with the word "Hack U". (I know, it sounds like the beauty of the booth, but please wait).

The booth advertisement says, "in Hack U, you will understand how hackers think and work, understand how they get income from your game, and how you can prevent such a situation from happening."

The advertisement also says, "look at our booth and get something to eat. You can join us for our meeting."

Yes, they use free food, but this is not all of them.

4, issue a white paper.

The hacker University (and the old Hack U) is the wisdom of Macrovision, a California company that helps the software industry protect its software and licensing.

Anyone who takes part in the company's activities can get a Macrovision white paper entitled "ROI of game content protection".

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5, in time

Hack U provides the latest news reports on hacker activities and the impact of these behaviors on the real world.

The hacker community used to focus on personal computers and online games, and now their tentacles have been extended to Xbox and PlayStation 3, which has further affected the revenue of game developers and publishers.

6, conversation is not just on the spot.

Macrovision did not distribute souvenirs such as LOGO's pens or other trinkets, such as marketing hype, to pedestrians who pass the stalls. They can attract potential customers to talk and talk about how to solve the problems they face.

7. Conduct research

Today's potential customers are bombarded with widely talked about seminars, speeches and articles. They simply can not distinguish these authors or speakers from his or her competitors.

The answer to this problem is a neglected tool: specialized research on topics of interest to potential customers.

8, provide data for them.

Macrovision conducted a survey of 9000 video game players. The survey showed that 21% of the game players and 40% of the computer gamers were playing pirated games.

More importantly, if the free version can not be immediately obtained, about 73% of the players will purchase the game within a month.

This is the feedback you want to hear from potential customers at the trade show: "thank you for your help."

In the business world, this is everything we can get and need.