Traditional Footwear Industry Usher In "+" Era

Most of the consumption sources of China's sports industry originate from the shoe and clothing market.

Shoes and clothing market has low entry threshold, fierce competition and homogenization, and relatively low profit.

In the future, the traditional shoe and clothing company will make full use of the football and sports market to open up the situation, and must pform and increase the added value of the brand.

Football is not only about sports, but also about capital.

Just look at the announcement of the day, the concept of football stocks across the board, many stock trading, it is not hard to speculate that the "foot change" will be in the business sector, what a big storm.

Football is an arena, and also a brand Vanity Fair. It is a new height for capital to take aim at.

In this sense, football will become one of the highlights of this year's capital market.

On the one hand, the positive cycle between resources and capital will promote the overall development of the industry; on the other hand, some companies will occupy a favorable position in the early stage of development, thus forming an insurmountable competitive advantage.

This is an era of "marketing +".

Sports marketing is more and more valued by domestic sports brand enterprises.

No mention of traditional badminton, table tennis, football, basketball, tennis and other sports competitions, even when seen as "tall" golf, equestrian, sailing and other competitions, sports brands can be seen from time to time.

Besides,

Entertainment marketing, cross boundary marketing and heterosexual marketing are emerging one after another.

This is a "

The era.

When the traditional marketing methods gradually fade, enterprises have opened up multi-channel operation, online and offline two.

At the same time, against constant

Consumer demand, most shoe and clothing enterprises carry out multi brand management to achieve an effective "occupation" of consumer demand.

This is an era of "Internet +".

The eccentric sports style birds, XTEP, PEAK, Anta and so on have begun to gradually pform the Internet.

Driven by "Internet +", product personalization, customization batch, process virtualization, factory intelligence, logistics intelligence and so on will all become new hot spots and trends.

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China's leather manufacturing industry began in Shanghai and began in 1876.

The first pair of modern leather shoes, including "straight foot" shoes with no feet and feet, evolved into shoes with split feet, which is a major development of Chinese shoemaking technology.

Since then, the production of Chinese modern leather shoes has been gradually developed, and the production technology and product quality of leather shoes in China has reached the international mid-level level.

Gao Jinhua told reporters that leather shoes industry is one of the most important traditional industries in China's light industry.

30 years of reform and opening up, China's textile industry has developed rapidly over the years, and has developed into a complete industrial system with large-scale production and operation from scattered, individual and manual workshops. It has become a competitive industry with strong international competitiveness.

Gao Jinhua said that at present, China's leather shoes industry presents different regional characteristics of industrial clusters, which have formed a complete production system from raw materials, processing, sales and services.

In the whole country, leather shoes industrial clusters of Wenzhou, Chongqing, Guangdong Dongguan and Sichuan Chengdu were initially formed in Zhejiang, which promoted the adjustment of industrial structure and the pformation of growth pattern.

Gao Jinhua thinks, at present leather shoes industry appeared the trend that production capacity pfers from southeast coast to western area, the production layout of domestic leather shoes industry will change in recent years.

This will be an important opportunity for leather shoes production and sales enterprises to achieve the two venture.

Gao Jinhua also gave some data: in 2012 1-12, the country produced 4 billion 497 million pairs of leather shoes and shoes, an increase of 4.18% over the same period in 2011, and 390 million pairs of leather shoes exported to China and 9 million 610 thousand pairs of imported ones.

In 2013 1-12, the national leather footwear industry reached 49.25 million pairs, an increase of 2.63% over the same period last year.

In 2013, China's leather shoes industry achieved a total export volume of US $12 billion 11 million, an increase of 9.94% over the same period last year.

According to Gao Jinhua, there are nearly 1/5 leather shoes enterprises in the Chengdu area from the east coast.

Shandong's "double star", Jiangsu's "Sun Da", Zhejiang's "Fubang", "Jie Hao", "whit", "Carson" and other enterprises or directly invest in Sichuan, Chongqing, Gansu, Inner Mongolia and other places, or set up technical cooperation with western enterprises, or focus on strengthening the marketing efforts in the western market.

It is reported that the trend of Western leather shoes industry has attracted the attention of the local light industry management department.

They believe that the "East shoe westward shift" is the inevitable result of the development of leather shoes industry to a certain stage in China. It is a common demand for the eastern enterprises to explore the market and seek the development of the western enterprises. This shift is likely to be completed within 3 to 5 years.

Gao Jinhua believes that "East shoes shift westward" does not mean that the eastern part no longer produces and sells leather shoes, mainly the shift of the production capacity of middle and low grade leather shoes, and the eastern region will become the processing base and sales center of high-grade leather shoes in the future, and the western region will become the production base of middle and low grade leather shoes in a certain period.

Gao Jinhua introduced the leather shoes industry as a more mature traditional industry, the entry threshold is relatively low, and there is also a relatively fierce competition.

At present, the domestic leather shoes industry has developed a lot of brands, such as new BELLE, AOKANG, Saturday (002291, stock bar), red dragonfly, Kangnai, Yi Kang, Jill DA and so on.

At the same time, with the change of market consumption demand, both the leather shoes brand and other leather shoes enterprises will face new challenges.

Gao Jinhua said that the rapid development of China's leather shoes manufacturers must seize the new development situation, reflect differentiation strategy and cost leadership strategy in product development, strengthen channel planning, create value chain marketing, strengthen brand building and enhance brand value, only in this way can we remain invincible in the new situation.