"Small Printing" Big Future: 2020 China Garment Printing Development Conference Held In Humen

In recent years, China's clothing printing industry with a complete industrial chain and unique competitive advantages, its comprehensive strength has approached or reached the international leading level, especially as an important element fully reflecting the content of science and technology, fashion style, green environmental protection and economic value, its independent value in the whole clothing industry chain is increasingly apparent 。 The sudden outbreak of the new crown epidemic not only brings great challenges and impacts to both supply and demand sides of the textile and garment industry, but also brings unprecedented survival pressure to the garment printing industry dominated by small and medium-sized enterprises. Under the new positioning of "science and technology, fashion and green" and the new pattern of "double cycle", how to adjust the development strategy in time, improve the management level and technological innovation New, enabling creativity and fashion, to achieve high-quality development of the industry, it is particularly urgent.

In order to further integrate the upstream and downstream superior resources of clothing printing industry chain, better grasp the current situation, promote advanced technology and management experience of the industry, and improve the overall level of the industry and the comprehensive competitiveness of enterprises, on September 25, under the guidance of China Textile Industry Federation, sponsored by China printing and dyeing industry association, Guangdong clothing industry association and Humen clothing Technology Innovation Center Association Office, China printing and dyeing industry association clothing printing branch and other units 2020 China garment printing development conference It was held in Humen Town, Guangdong Province, which has the effect of brand aggregation and enjoys the reputation of "famous town of Chinese women's wear" and "famous town of children's clothing in China".

Li Lingshen, vice president of China Textile Industry Federation ， Chen Zhihua, President of China printing and Dyeing Industry Association ， Vice president of China printing and Dyeing Industry Association 、 Li Ruiping, President of garment printing branch ， Zhao Yabin, Deputy Secretary General of China Garment Association Huang Peimin, deputy mayor of Humen Town, Dongguan City; Tan Zhiqiang, director of Humen clothing industry management committee; Wang Baomin, deputy director; Zhu Huaze, executive vice president and Secretary General of Humen garment industry association And other relevant leaders and guests, and From well-known clothing brands and printing processing enterprises all over the country, representatives of relevant local industry associations and industrial clusters attended the event.

The meeting was held by Dong shuxiu, Deputy Secretary General of China printing and dyeing industry association and vice president of clothing printing branch of China printing and dyeing industry association, and Huang Guoguang, director of Expert Committee of clothing printing branch of China printing and dyeing industry association host.

Grasp the new position and build a new pattern

Huang Peimin, deputy mayor of Humen Town, Dongguan City When the government of Humen district makes a speech on the fashion and fashion industry of Humen District, it is an important task for the government of Humen district to promote the development of fashion and fashion industry in Humen district It stands out in the construction and development of Dawan district. In the future, the government will increase policy support to help the high-quality development of Humen textile and garment industry.

He said Under the influence of Xinguan epidemic situation, foreign demand continues to be depressed, and commodity exports represented by traditional textile and clothing show a downward trend. The clothing industry is undergoing a severe test and has reached a new development period of strategic restructuring and innovation transformation of the industry. China garment printing development conference and China International Clothing and apparel printing Expo were held in Humen for three consecutive years. As the industry grand gathering to bring out new knowledge through practice and explore new road with wisdom, it will certainly play a positive role in accelerating the construction of double cycle new development pattern for humen and even the national textile and garment industry. Humen will take this meeting as an opportunity to learn from the innovative thinking and practical experience in dealing with the current technological, market and cultural changes, and promote Humen fashion industry to take new steps with new ideas, new technologies and new models.

Li Lingshen, vice president of China Textile Industry Federation Congratulating his speech in recent years, he affirmed the role of dragon printing in the development of garment industry.

He said After years of development, printing industry has a strong comprehensive strength. As a full embodiment of scientific and technological content, fashion style, green environmental protection and economic value, the independent value of clothing printing in the whole clothing industry chain is increasingly apparent. Facing the impact of the epidemic situation, how to use technology to reshape the industrial structure, find new growth points, and accelerate the upgrading to the high-end of the industrial chain has become a problem that must be considered by the industry. As a special communication and exchange platform for the textile industry, I believe that the success of the conference will further integrate the superior resources of the upstream and downstream of the clothing printing industry chain, promote the industry's advanced technology and management experience, improve the overall level of the industry and the comprehensive competitiveness of enterprises, and inject new vitality into the transformation and development of the industry.

For the future development of clothing printing industry, he put forward three suggestions First, we should strengthen technological innovation and realize integration and reengineering. Enterprises should continue to increase the research and development of printing equipment, materials and technology, actively establish cooperative relations with relevant universities and scientific research institutes, create industrial technology supply system, constantly improve the industry's independent innovation ability and innovation quality, and create high value-added products by using science and technology.   Second, we should focus on original design and promote industrial culture and fashion. In the future, enterprises should fully realize the importance of printing design, focus on designing original printing patterns, inherit and innovate Chinese culture, and enhance the international competitiveness and influence of the industry.   Third, accelerate industrial adjustment and create a domestic and international dual cycle. Affected by the epidemic situation, export-oriented printing equipment and materials enterprises will face greater difficulties. Therefore, enterprises should actively arrange around the "double cycle" and integrate the huge domestic market and international market more closely.

Honor witness fashion leading

In order to further play the unique role and market value of garment printing in the upstream and downstream of the industrial chain, stimulate the enthusiasm of research and development of advanced technology and innovative products, display the corporate image, strength and level, and create new international competitive advantages of China's garment printing industry, it is sponsored by China printing and dyeing industry association and undertaken by clothing and apparel printing branch "China's excellent clothing printing works" Solicitation activities Since it was held, it has been successfully established The wide response and active participation of the industry has become the highest recognition and honor in the field of clothing printing.

At the meeting Dong shuxiu Read it out On the award of 2020 "China's outstanding clothing printing works" decision. More than 40 pieces of T-shirts were collected from Guangdong, Shandong, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Shandong, Shandong, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang, Zhejiang Mobile clothing, household clothing and other printed clothing or cut pieces.   After the evaluation of the expert group, a total of 1 Gold Award, 2 silver award, 3 Bronze Award, 6 special award, and 12 Excellent Award (list attached), and issued medals and certificates. At that time, the winning works will also be displayed in 2020 China International Garment printing Expo.

In addition, in view of Shenzhen ink warehouse Graphic Technology Co., Ltd. has built a collaborative innovation system in the field of digital printing and inkjet, and led the innovation in management level, process technology and product R & D capability; Dongguan Zhongtian adhesive material Co., Ltd. has been engaged in key printing such as printing resin, solid paste, glue, digital printing material, transfer printing material, tabletop glue and printing auxiliary The technical innovation and industry responsibility of materials have been applied by enterprises, inspected and evaluated by China printing and dyeing industry association Shenzhen Moku Graphic Technology Co., Ltd. was awarded the "R & D and production base of China's printing and dyeing products"; Dongguan Zhongtian adhesive material Co., Ltd. was awarded the "R & D and production base of China's garment printing materials".

New path of industrial chain collaboration

Ou Kui, head of preparatory group of Textile Industry Association of Chinese Chamber of Commerce in Vietnam, senior consultant of Vietnam garment textile association and chairman of Vietnam H & K investment company Due to the epidemic situation, this paper introduces the current situation of Vietnam textile and garment industry and the demand of garment printing through video. He said that Vietnam, as one of the preferred places for overseas investment of Chinese textile and garment enterprises, has developed rapidly in recent years. In 2019, Vietnam's textile and garment exports will reach 39 billion US dollars, an increase of 7.55% over 2018, and Vietnam has become the world's second largest garment exporter. With the effective control of new crown pneumonia in Vietnam and the entry into force of the "Vietnam EU free trade agreement" on August 1, the export volume of textiles and clothing is expected to increase by 81% from 2020 to 2025. 2020-2030 will be the golden decade for Vietnam's development.

He said At present, there are 6500 textile and garment enterprises in Vietnam, among which foreign enterprises have contributed nearly 60% of Vietnam's textile and garment exports, and the industrial chain is seriously insufficient. In the future, with the continuous increase of Vietnamese garment enterprises and the continuous expansion of the existing factory scale, printing and other matching market potential is huge. He hopes that in the future, he can carry out more cooperation with the clothing printing branch of China printing and dyeing industry association, and introduce more high-quality printing technology, equipment and materials from China to Vietnam through the advantages of H & K Company and the mode of "garment processing plant + printing factory", so as to help the development of Vietnam's garment industry.

Huang Guoguang, chairman of Expert Committee of clothing printing branch of China printing and Dyeing Industry Association This paper introduces the current situation of clothing printing industry. He said As an important part of garment production chain, garment printing plays an important role in improving the added value of clothing, although it is only the auxiliary processing of clothing products. Under the influence of the epidemic situation, the output of small printing enterprises increased steadily this year, and the overall development of small printing industry remained stable. In the future, enterprises will adopt automation equipment to improve efficiency, stabilize quality, develop new printing products, increase added value, fine management and reduce costs, so as to fully reflect the cultural, artistic, technological and economic value of printing on medium and high-grade clothing. It is also so that the research and development of new printing products has become an important means for enterprises to compete for orders.

He said that at present, the number of orders for digital ink-jet printing has increased significantly. The "elliptical automatic flat screen printing machine + digital ink-jet printing machine" has become the standard configuration of large and medium-sized garment printing enterprises. The application of digital ink-jet printing in clothing has realized large-scale industrial production, and the clean production process of code ink-jet dye printing has been applied to cut garment printing. In addition, with the rapid development of garment printing in northern China and the rapid development of personalized customization of cultural T-shirts, the printing competition has become an important platform for Industry learning and exchange. He stressed that although China's printing automation equipment has entered the popularization stage, it has become a common phenomenon that enterprises are difficult to recruit workers and skilled refiners. The industry urgently needs professional talents, and at the same time, the production technology industry standards also need to be improved.

Wang xiaocan, director of advanced customization Research Center, Beijing Institute of fashion Under the title of "clothing printing plays an important role in the clothing customization industry chain", it is indicated that, with the high degree of product homogeneity and the increasing aesthetic level of the public, the traditional marketing method has been unable to stimulate consumers to purchase, while the "follow-up purchase" and scenario marketing based on value recognition have gradually become the trend. IP marketing, scene marketing, and With the rise of live broadcasting, brand culture and values communication has become the core of brand marketing. She stressed that With the diversified and personalized development of consumption, the independent value of printing technology and products in the whole clothing industry chain has become increasingly apparent. Based on a large number of brand cases, she made a deep analysis on how printing can effectively improve the production added value, design added value & Creative added value and cultural added value.

Sun yingluan, deputy general manager of Rugao Tianyuan clothing printing Co., Ltd Combined with the development of elliptical printing machine in domestic market and the actual development of enterprises, the rapid registration system for screen plate of automatic elliptical printing machine is introduced. She said Although digital printing is widely used, the screen printing process completed by elliptical machine still has an irreplaceable position in the field of garment local printing. In recent years, digital printing elements account for more and more, but in terms of mass production, elliptical printing machine + digital printing is still the main processing mode. She introduced that tysl series automatic printing machine independently developed by Tianyuan is highly efficient and energy-saving, especially through the innovation of screen frame lifting mode and table plate transmission mode, the overall performance is not only stable and reliable, but also can meet the personalized requirements of customers. Among them, Tianyuan's unique digital display fast plate matching function greatly shortens the time of sheet and plate matching, and can even achieve printing without plate matching on the machine, and has remarkable energy saving and consumption reduction.

Chen Hua, chairman of Shanghai Zong Innovation Media Technology Co., Ltd Taking "how to deal with the era of new media e-commerce in special period" as the topic, this paper shared the current e-commerce mode and development situation, and combined with a large number of cases. She said In recent years, with the rapid development of e-commerce, medium short video + long video platform is becoming the first choice of advertisers, and KOL e-commerce mainly focusing on graphics and text, short video and live broadcast is growing rapidly. Although KOL has many kinds and flourishes, it is in urgent need of large-scale and standardized services. She pointed out that the new media e-commerce model can perfectly integrate the scene, goods and content to maximize the value. The new media e-commerce builds the most efficient short video celebrity commercial platform. With the help of new media platform, brand enterprises should learn to use new media platform to promote themselves.

Huang Gang, China's top ten fashion designer The paper shared the theme of "2021ss fashion trend of Chinese clothing printing pattern in the era of rational consumption". He said At present, the best way for enterprises to face the epidemic situation is to learn how to break the situation, so as to turn the crisis into business opportunities. The five major factors of clothing printing are color, fabric, pattern, process and style. Fashion design is at the high end of the value chain of clothing industry. As an important part of design organization, printing affects the brand to a certain extent. In the era of rational consumption, the trend of fashion printing pattern in the future is mainly manifested in the following aspects: graffiti art, minimalism, surreal printing, natural, organic and recyclable; stacking, splicing, irregular color blocks; life geometry; mixing of large and small patterns.

Huang Minghua, laboratory director of Guangzhou analytical testing center, China Combined with the working experience and cases of Guangzhou analysis and test center laboratory, the existing standards and urgent standards of clothing printing industry were introduced. He introduced the basic general standards, method standards, product standards, equipment and facilities standards, safety, health and environmental protection standards and production process control standards. In order to promote the high-quality development of the printing industry, he thinks that the classification and terminology, the quality evaluation system of clothing printing products and the development trend of clothing printing need to be further improved. For example, in the clothing printing industry, there is no standard on the classification and terminology of clothing printing, which belongs to the standardization in the field of clothing printing A blank. In this regard, he stressed that In the future, the highest strategy of enterprise development must be technology patenting, patent standardization and standard licensing. Industry and enterprise development must be standard first.

Xie Jing, general manager assistant of Zhengzhou Hongsheng Digital Technology Co., Ltd Opportunities and challenges of digital printing are shared around the development of China. He said that with the upgrading of global consumption and the change of market demand, the digitization process of global garment printing is accelerating. From 2009 to now, digital printing has been growing at a rate of 23% every year, and there is a trend of accelerating development in the future. The growth of digital textile printing is the most significant in Asia and Europe. He said To a certain extent, the epidemic accelerated the transformation of traditional printing process to digital printing. He believes that in the future, digital printing will move towards the seamless transition between high-temperature disperse direct jet printing and traditional disperse printing; the proportion of textile pigment direct jet printing will gradually expand, and equipment with a speed of 300-500 M / h will become the mainstream in 10 years; China will become the strongest digital printing processing country and digital printing program exporting country.

Feng Jiamin, President of Shenzhen creative design Intellectual Property Promotion Association With the help of Intellectual property protection of original design ”For the topic of sharing. He said Intellectual property is a kind of intangible property, which has the characteristics of specialization, timeliness and regionality. It is not only the intellectual achievement of designers, but also protected by laws and regulations. He pointed out that designers are both victims and 80.7% of them suffer from infringement, but they are also the perpetrators of infringement, with infringement as high as 99.9%. Therefore, as a defense system of intellectual property protection, original design must be highly valued and protected. In addition, he also introduced how to protect intellectual property rights and how to investigate infringement by law.

Li HaiYe, manager of Shandong dyeing and printing chemical industry technology research institute This paper introduces the new technology of digital ink jet printing for cotton fabric garment. He pointed out that screen printing + digital direct jet printing is the main method to realize large-scale digital ink-jet printing for cotton fabric cutting and ready-made clothes, but its softness and air permeability are not good. The company's independent research and development of "cotton fabric digital ink-jet reactive dye printing no sizing, steaming, washing and cleaning production technology" has broken the traditional technology of using pigment ink in digital ink-jet printing of cotton T-shirt ready-made clothes The color of printing is bright and firm, which meets the requirements of national textile safety standard, and shortens the process flow, with less investment and low cost.

In addition Shi Qing, China regional manager of Kangli digital Asia Pacific Co., Ltd., he Shaoheng, business manager of Dongguan Caiyun printing materials Co., Ltd., Liang Jianquan, marketing manager of DuPont ink Group Guangzhou Branch, Xiao Mingcheng, general manager of Nanjing yinkeli Digital Technology Co., Ltd., Li Huaigui, general manager of Guangzhou Chengding robot Co., Ltd., and Wu Xiaolin, manager of Shenzhen Baoli Material Technology Co., Ltd We will also focus on the latest technology of Kornit, the status quo and development trend of pigment digital printing in textile printing process, the market direction analysis and environmental protection comparison of pigment printing, how to choose digital ink jet printing machine for ready-made clothes, and intelligent detection of printing appearance quality The innovation of clothing printing technology and materials and equipment to improve the efficiency of the supply chain, the status quo and development trend of the industry at home and abroad, the cultural creativity and fashion value of clothing, the new business model of personalized customization, industry standards and testing, and the creation of a new service ecology of Internet supply chain were deeply discussed And docking.

Strengthen accurate docking and innovative service connotation

In recent years, with the fashion and printing technology, more and more designers pay attention to the fashion and printing technology, and they are more and more popular. In order to better play the bridge role of industry organizations, China clothing association and clothing printing branch of China printing and dyeing industry association will carry out all-round in-depth cooperation in 2021, and decide to accurately meet the needs of garment enterprises and garment printing enterprises through effective services, and provide exhibition, docking and visiting services for enterprises.

In order to better implement the service, the China clothing association and the clothing printing branch of the China printing and dyeing industry association jointly issued a questionnaire for enterprises, which specifically listed eight service contents to help enterprises make efforts to "double cycle" and expand the market, which has been widely praised and affirmed by the participating enterprises.

In addition, in order to further strengthen the collaborative innovation of the industrial chain and achieve accurate docking, the organizers will also call on representatives of upstream and downstream garment industry, domestic well-known clothing and children's wear brands, designers, scientific research institutes, and outstanding printing and processing enterprises from Zhongshan, Fujian, Jinhua, Jiangsu Nantong and Shandong Zaozhuang on the evening of September 25 OK "Garment printing industry chain upstream and downstream docking meeting" 。

Annex: list of "China's outstanding clothing and apparel printing works" in 2020