Sports Shoes Gold Nuggets Asian Games Value Geometry

610 meters high

This is in sharp contrast to the popular participation of Beijing Asian Games 20 years ago.

It was the first time that China held a comprehensive international sports competition, and in a special year, the Asian Games also had political significance.

He Haiming, deputy director of CCTV advertising management center, recalled: "it was a nationalism Carnival of patriotism." panda pandas "and" Asian heroes "went into families overnight. On the day of the opening ceremony, all the universities and colleges in the country were having a holiday. The streets and alleys were everywhere" saving a penny to the Asian Games "slogan; the 183 gold medal record is to let all the people cheer up and tell each other.

20 years later in Guangzhou

Then, what is the purpose of Guangzhou to spend a lot of money to host the Asian Games? Especially after China has hosted the Olympic Games, is the Asian Games still valuable to China?

"There are two purposes for Guangzhou to host the Asian Games. First, to expand Guangzhou's popularity.

Many people may think that Guangzhou already has enough popularity, but in fact, this is confined to the domestic market, and in Asia, especially in Central Asia and Western Asia, there is little understanding of Guangzhou.

Second, through the hosting of the Asian Games, we will improve Guangzhou's infrastructure and urban development.

Guangzhou has rich experience in this area. In 1987, the Sixth National Games were held in Guangzhou. Guangzhou plans to build Tianhe Sports Center near the site of Tianhe Airport near the east of the old city.

This project has promoted the eastward advancement of Guangzhou's urban functions and contributed to the breakthrough of Guangzhou's urban spatial structure. The Tianhe new area has finally become the new center of Guangzhou.

The ten sports meeting in 2001 led to the construction of Dongpu in Guangzhou and the formation of the new Guangzhou.

Luo Jingjun, Vice Minister of Propaganda Department of Guangzhou municipal Party committee and Minister of Propaganda Department of Guangzhou sub organizing committee, said: "Guangzhou hosted the 2010 Asian Games with Panyu in the southern part of Guangzhou as the main area. An increasingly large Guangzhou needs multiple central functional areas."

Yu Liang, President of Vanke, who is committed to urban development, believes that this is an adult ceremony in Guangzhou.

"Several major cities in China have entered the stage of adult ceremony, the Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games and Shenzhen Universiade.

Of course, adult ceremony costs money and spends a lot of money.

But there are still many criticisms. For example, too many venues will be abandoned after the Asian Games are over because they are unable to operate.

This is a common problem facing the world's major sporting events.

In the field of sports competition, the value of the Asian Games also has many doubts.

Yuan Weimin, the former director general of the State General Administration of sports, once said that for the Chinese legion, in all competitions of the Asian Games, only one match is the most important, that is, the final championship competition of the Chinese men's basketball team.

Gao Min, a former Chinese diving champion, even jokes: "for Chinese players, they can easily win gold medal even if they do not need to send the strongest line-up to the Asian Games."

Chen Tong, editor in chief of sina, also said, "what is the value of the Asian Games to the media? Every day the Chinese team will win more than 20 gold medals, and the fatigue of the Games will make the Asian Games less attractive to the public.

So is it necessary for us to report the Asian Games?

No report is obviously impossible.

Especially in Guangzhou, Beijing is also studying the Olympic Games to achieve traffic restrictions, and even public pport free.

So in this case, there is an interesting phenomenon - although the Asian Games are unconcerned, its sponsorship value is highlighted.

For example, Anta, a partner of the Chinese Olympic Committee, will provide awards equipment for Chinese sports delegation in the four years of -2012 in 2009, including 11 events, including the Winter Olympics, Asian Games and London Olympic Games.

Ding Shizhong, chairman and CEO of Anta's board of directors, said: "the exposure and commercial value of the Guangzhou Asian Games will not even lose to the London Olympic Games, because this is the only comprehensive large-scale sporting event held in mainland China in four years."

Zheng Jie, executive vice president of Anta, predicts that the Chinese delegation will win about 200 gold medals, that is, with the gold winning process of the Chinese legion, Anta will also reach the top prize of the Asian Games for the 200 time.

This is especially true for Asian Games sponsors.

Jiang Heping, director of CCTV sports program center, said that CCTV will use 1 sets, 5 sets, 7 sets, HD channels and China national network television station (CNTV) to broadcast the Asian Games in the form of all media.

The unwatched Asian Games will be fully guaranteed under the monopoly of CCTV.

Because at that time, there will be no other content for the audience to broadcast the Asian Games on the whole channel.

Therefore, the Guangzhou Asian Games with the largest scale and the largest number of participants have also created more sponsors and sponsorships than all previous records.

Guangzhou Asian Games signed 49 sponsors, the sponsorship amount is 5 times the last Doha Asian Games and 3.5 times the Busan Asian Games.